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    Blending in or standing out? The disclosure dilemma of ad cues of social media native advertising by Maike Hübner, Maike Hübner, Julia Thalmann, Jörg Henseler, Jörg Henseler

    Published 2025-08-01
    “…IntroductionAs social media platforms increasingly rely on native advertising embedded within user feeds, an open question is whether sponsored posts garner comparable, greater, or reduced attention relative to surrounding non-sponsored content. …”
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