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    EVALUASI MARKETING COMMUNICATION PADA BRAND POSITIONING CONRESCA

    EVALUASI MARKETING COMMUNICATION PADA BRAND POSITIONING CONRESCA by Anthony Cendekia Sindarta, Carolina Novi Mustikarini

    Published 2016-09-01
    “…Hasil penelitian ini adalah (1) Conresca kurang optimal dalam advertising dan word of mouth. Advertising, perlu adanya evaluasi dalam design website, mengurangi penggunaan sosial media (instagram, twitter, facebook), dan penambahan elemen untuk pameran. …”
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