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  1. 1
    Systemic Relationship Marketing: Co-creating Sports Brand Equity with Fans and Other Stakeholders

    Systemic Relationship Marketing: Co-creating Sports Brand Equity with Fans and Other Stakeholders by Vlad ROŞCA

    Published 2013-07-01
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  2. 2
    An investigation of the psychometric properties of the strong brand questionnaire in sport

    An investigation of the psychometric properties of the strong brand questionnaire in sport by Habib Honarı, Mehrzad Hamıdı, Fatemeh Kıanı, Mona Rezaeı

    Published 2016-08-01
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