THE IMPACT OF CREATING SHARED VALUE ON PURCHASE INTENTION AND RECOMMENDATION INTENTION: A STUDY IN VIETNAM by Ha Thu Nguyen, Phong Lam Le

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Mukbang mania: exploring attitudes and parasocial relationships among viewers by Nurul Hermina, Iwan Kresna Setiadi, Sitti Nur Azmi Fadhlurrahmah

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The Impact of Social Media-based Marketing Activities on Purchasing Intent Mediated by Social Identity, Perceived Value, and Consumer Satisfaction of Cinere Company by Zeinab Sharifi, Naser Yazdani

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Analisis Masalah Dan Solusi Live Streaming Shopping: Tinjauan Literatur Sistematis by Nandhita Zefania Maharani, Betty Purwandari, Imairi Eitiveni, Erisva Hakiki Purwaningsih

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UNDERSTANDING THE INFLUENCE OF HEDONIC MOTIVATION AND FEAR OF MISSING OUT (FoMO) ON ONLINE IMPULSE PURCHASE INTENTIONS OF DISCOUNTED PRODUCTS by Otilia-Elena PLATON

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How user-generated content advertising influences consumer attitudes, trust and purchase intention of products and services by Diana Demba, Norman Chiliya, Tinashe Chuchu, Tinashe Ndoro

Subjects: “…attitudes, trust and purchase intention…”
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Post-COVID Insurance Purchase Intention: The Roles of Referral, Agent Characteristics, Influencer Credibility, Plan Value, and Trust by Agatha Jane Kristabel, Serli Wijaya, Ferry Jaolis

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Social media marketing influence on Boutique Hotel customers’ purchase intention in Malaysia by Anshul Garg, Jeetesh Kumar

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Determinants of Green Purchase Behavior of Local Coffee Shop: The Moderating Impact of Price Sensitivity by Nadhita Az-Zahrah, Donni Junipriansa, Joko Rizkie Widokarti

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The Overriding of Product Innovation, Aesthetic Value, and Social Media Marketing to Increase Consumer Purchase Intention of ‘Malangan’ Batik by Natasya Citra Aliyyuldafa, Widiya Dewi Anjaningrum

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The effect of social media marketing, electronic word-of-mouth, brand image on purchase intention by Aldan Mutia Ramadhan, Heppy Millanyani

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The Influence of Healthy Lifestyle on Willingness to Consume Healthy Food Brands: A Perceived Value Perspective by Elizabeth Emperatriz García-Salirrosas, Jorge Alberto Esponda-Perez, Dany Yudet Millones-Liza, Karla Liliana Haro-Zea, Luiggi Agustin Moreno-Barrera, Ghenkis Amilcar Ezcurra-Zavaleta, Luis Alberto Rivera-Echegaray, Manuel Escobar-Farfan

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Bibliometric analysis of trends and development in religion and green tourism behavior by Precious Chikezie Ezeh, Kaitano Dube

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The impact of health information seeking and social influence on functional food purchase intention by Yaoze Gong, Fareyha Said, Wajiha Haq, Jiankun Gong, Iffat Aksar

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Predictors of Halal Product Awareness and Its Relationship with Purchasing Intention: Evidence from Turkey by Metin Saygılı, Nihal Sütütemiz

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Designing to Attract in an Emerging Market: Applying Behavioural Reasoning Theory to South African Consumer Reactions to an Ultra-High Temperature Milk Product Line Extension by Elizabeth Kempen, Lorna Christie

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Reklamlarda Demarketing (Pazarlamama) Stratejisi Kullanımının Tüketicinin Reklama Tutumuna Yansıması by Fatma Şişli, Nazlım Uraltaş

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The nexus between social media advertising and customers’ purchase intention with the mediating role of customers’ brand consciousness: evidence from three South Asian countries... by Md Sajjad Hosain, Abdullah Mohammad Ahshanul Mamun

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The Effect Of After-Sales Services Quality, Customer Ratings And Reviews Towards Customer Purchase Intention And Customers Loyalty Through Customers Satisfaction As Intervening Var... by MOHAMMED FATEH ALRAHMAN ALI RABBAD

Subjects: “…: after sales services quality, customer ratings and reviews, customer purchase intention, customer loyalty, customer satisfaction…”
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Understanding the Dynamics of consumer behaviour and purchase intentions for Green Cosmetic Products in North India: A Gender-Neutral Approach [version 2; peer review: 2 approved] by Babita Rawat, Ambica Prakash Mani, Dhani Shanker Chaubey, Neha Singh, Aditi Singh

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