-
1
Female haircare purchase? Choices and Preferences- Study of South African Consumer
Published 2025-06-01Get full text
Article -
2
CONSUMER PSYCHOLOGY: WHAT MOTIVES THEM TO BUY?
Published 2025-04-01“…Finally, we will explore Maslow's theory of needs and its impact on consumer behavior, discussing how basic needs influence purchasing choices and how brands can address these needs to increase their appeal. …”
Get full text
Article -
3
COMPARATIVE ANALYSIS OF INCOME AND EXPENDITURE TRENDS IN AGRICULTURAL HOUSEHOLDS IN ROMANIA
Published 2024-01-01“…The primary aim of this research was to recognize fluctuations and patterns in the incomes of agricultural households, while examining how these factors influence farmers' purchasing choices. Through comparative analysis, we gained deeper insights into the expenditure structure in agricultural households across the development regions in Romania. …”
Get full text
Article -
4
The Role of social media in Shaping Consumer Behavior and Branding Strategies in Iraqi markets
Published 2024-12-01“…This has had a prime effect on client conduct, with many humans relying on those critiques to make purchasing choices. Businesses in Iraq have also diagnosed the capability of social media systems like Facebook and Twitter for advertising purposes. …”
Get full text
Article -
5
Consumers’ preferences for biodiversity in vineyards: A choice experiment on wine
Published 2019-12-01“…Finally, quality of wine and organic certification remain important attributes in wine purchasing choices related to expensive wines.…”
Get full text
Article -
6
MARKA FARKINDALIĞI VE MARKA İMAJI UNSURLARINA KARŞI TÜKETİCİ ALGILARI ÜZERİNE BİR ARAŞTIRMA
Published 2010-06-01Get full text
Article -
7
Assessing pricing, distribution, and warehousing strategies in influencing consumer demand and purchase decisions: Evidence from Indonesia
Published 2025-01-01“…Distribution strategy directly affects purchase decisions but not consumer demand, indicating the importance of targeted distribution efforts to drive purchase choices. Warehousing strategy is critical, significantly affecting consumer demand and purchase decisions. …”
Get full text
Article -
8
The consumer trail: Applying best-worst scaling to classical wine attributes
Published 2016-12-01“…More specifically, the study identifies extrinsic attributes that influence wine purchase choices in a retail store, crossing-tabulating the results with six classification variables. …”
Get full text
Article -
9
Analyzing the influence of direct marketing strategies on consumer purchasing decisions
Published 2025-04-01“…The findings reveal that online marketing, personal sales, direct advertising, and television marketing significantly impact consumer purchase choices. Notably, online marketing emerges as the most influential factor in consumer decision-making for online services. …”
Get full text
Article -
10
Comparative relation mining of customer reviews based on a hybrid CSR method
Published 2023-12-01“…Online reviews contain comparative opinions that reveal the competitive relationships of related products, help identify the competitiveness of products in the marketplace, and influence consumers’ purchasing choices. The Class Sequence Rule (CSR) method, which is previously commonly used to identify the comparative relations of reviews, suffers from low recognition efficiency and inaccurate generation of rules. …”
Get full text
Article -
11
How Visual Design in Dairy Packaging Affects Consumer Attention and Decision-Making
Published 2025-01-01“…The design of product packaging significantly impacts consumer behavior by attracting attention and influencing purchasing choices within a competitive market environment. …”
Get full text
Article -
12
Social Media Impact on Young Consumers’ Behavior: A Consideration of Purchase Decision-Making Drivers, and the Mediating Role of E-Marketing for Achieving Business Leadership
Published 2025-03-01“…Initially, 78% of participants reported that social media had a considerable impact on their purchasing choices, with 62% acknowledging its contribution to improving the efficacy of email marketing. …”
Get full text
Article -
13
Improving a Coffee Cooperative Operations Using Online Traceability Systems
Published 2025-01-01“…Tracking coffee from the producer to the consumer could encourage eco-friendly farming practices and empower consumers with insights to make ethical purchasing choices. Therefore, traceability systems support coffee business requirements and environmental sustainability across its value chain. …”
Get full text
Article -
14
Enriching product exposure in e-commerce through a hedonistic and utilitarian cue
Published 2024-05-01“…Specifically, we aim to investigate how the placement of elements related to wine consumption, such as a ‘Glass’, and the representation of the product’s raw materials, such as a bunch of ‘Grapes’, affect consumer purchasing choices. The results from a simulated online wine store demonstrate the substantial influence of including a ‘Glass’ symbol on consumers’ selections. …”
Get full text
Article -
15
The Mode of Being of Popular Literature in the 20th Century
Published 2024-05-01“…At the same time — in the works available to Polish-speaking readers — its ‘over-presence’ stems from the appearance after 1989 of a large number of translations, which have significantly influenced domestic pop-culture; moreover, their popularity in the reality of the free market economy has been determined by the read- ers themselves with their purchasing choices. It is hard to speak in this situation of the existence of national models of popular culture, although undeniably there are authors who dominate the local publishing markets. …”
Get full text
Article -
16
Sentimental analysis based federated learning privacy detection in fake web recommendations using blockchain model
Published 2025-04-01“…Additionally, they may be used to create false reviews, which can subsequently be used to target online review platforms and sway consumers’ purchasing choices. This research explores the application of blockchain technology and sentiment analysis to create a privacy-focused system for detecting and analyzing fake web recommendations. …”
Get full text
Article -
17
Car ownership and commuting mode of the “original” residents in a high-density city center: A case study in Shanghai
Published 2021-01-01“…Studies have shown that 40 percent of commuters in the city center commute outward, following a virtually reversed commute pattern, and the factors significantly affecting their car purchasing choice include their attitude toward cars and transit, household incomes, ownership of the apartments they live in, and the distance between family members’ workplaces and nearest metro stations. …”
Get full text
Article -
18
Bridging gaps in the demand and supply for circular economy: Empirical insights into the symbiotic roles of consumers and manufacturing companies
Published 2024-12-01“…Based on a stakeholder perspective, the study opens up a discussion on how to bridge this gap, emphasizing the role of consumers with pro-circular behaviors in pushing companies to integrate circularity principles more thoroughly, and the role of companies in raising the awareness of linear consumers about the impact of their purchasing choices. By profiling circular companies and consumers and unveiling their behavioral tendencies, this research provides actionable insights for policymakers and managers navigating the circular transition.…”
Get full text
Article