Potencjał dialogowy witryn internetowych organizacji pożytku publicznego - podejście relacyjne by Marian Oliński, Piotr Szamrowski

“…Wyraźnie brakuje także świadomości u osób odpowiedzialnych za podejmowanie decyzji w organizacjach pożytku publicznego, jak ważną rolę odgrywa obecnie public relations w budowaniu relacji oraz w jaki sposób można w tym celu skutecznie wykorzystać Internet. …”
Get full text

Potencjał dialogowy witryn internetowych organizacji pożytku publicznego - podejście relacyjne by Marian Oliński, Piotr Szamrowski

“…Wyraźnie brakuje także świadomości u osób odpowiedzialnych za podejmowanie decyzji w organizacjach pożytku publicznego, jak ważną rolę odgrywa obecnie public relations w budowaniu relacji oraz w jaki sposób można w tym celu skutecznie wykorzystać Internet. …”
Get full text

Features of business ecosystems promotion by K. A. Arzhanova, A. S. Kachalova

“…In the course of the research, the follo wing sources were examined: the Internet resources of Russian companies and the object in question, mass media sources in the field of marketing, advertising and public relations, as well as the works of Russian and foreign authors. …”
Get full text

Legal basis for ensuring public security and order at the regional level and the place of administrative and legal norms among them by R. V. Herasymchuk

“…The legal framework for ensuring public security and order at the regional level has been proposed to be considered as a legal acts systemic set of different legal nature, the norms of which are aimed at regulating public relations in the relevant area. It has been stated that administrative law norms are key to the system of legal framework for ensuring public security and order, and this is confirmed by the following: firstly, the provisions of most legal acts are aimed at regulating the activities of public authorities and defining their administrative and legal status, including powers, functions, goals and objectives, etc; secondly, the legal framework for ensuring public security and order forms the strategic directions of the state policy on creating a secure environment in each individual region; in addition, such legal frameworks regulate the relationship between public authorities and society and local governments, defining the most effective models of cooperation to maintain security and order within the respective territory.…”
Get full text

Information policy as a resource for state management by O. A. Sudorgin, V. G. Ivanov, V. F. Nitsevich, O. A. Nesterchuk

“…The main directions of using public relations for political reasons by governing bodies are highlighted, taking into account the increased expectations of social responsibility, activity and consciousness on the part of other participants in the political process and civil society. …”
Get full text

Optimizing the Process of Countering the Corruption of Tax Regulations under the Conditions of the Coronavirus Infection Pandemic by V. V. Firsov

“…With the development of public relations, there is an increase, alas, in illegal acts. …”
Get full text

A theoretical framework for the concept of ‘Internet strategy' by Benita Steyn, Anské Grobler, Berdine Cilliers

“…This article explores ‘Internet strategy’ from the perspective of the corporate communication domain, specifically within the framework of two meta-theoretical approaches: the Excellence approach and the two-way symmetrical approach to public relations and communication management. ‘Internet strategy’ is conceptualised based on the following theories: information theory, the communication process, mass communication theory, strategic management theory, corporate communication roles theory, and the models for developing corporate communication strategy and communication plans. …”
Get full text

Market Intelligence – ujęcie konceptualne by Bogdan Gregor, Magdalena Kalińska-Kula

“…Obecnie market intelligence osiąga w wielu organizacjach pozycję porównywalną do pozycji innych funkcji wspierających procesy zarządcze, takich jak zarządzanie ryzykiem czy public relations. Celem artykułu było wyjaśnienie istoty market intelligence, jako koncepcji pełniącej krytyczną rolę w generowaniu wartościowej wiedzy o rynku, budowaniu konkurencyjności przedsiębiorstwa oraz osiąganiu wzrostu na obsługiwanym rynku. …”
Get full text

Method of product placement in computer games. Qualitative research amongst Polish players by Magdalena Hofman-Kohlmeyer

“…According to the analysis, it can be distinguished by the following typology: place of brand placement (before logging, inside the game, in separate windows, and on external websites), brand availability (paid brand appearance and free brand appearance), the source of brand placement (game producer, organizations, and players), virtual forms of promotion (advertising, public relations, direct marketing, personal selling, sales promotion, and word-of-mouth marketing), the degree of use of the branded product in game (full use and limited use of the branded product). …”
Get full text

Dean Farrar’s “Divine Crusade” and Victoria’s “Little Wars” by Stéphanie Prévost

“…As a consequence, these numerous experiences, both as a churchman deeply involved in public relations and a pedagogue, naturally fuelled his beliefs. …”
Get full text

Understanding Social Cohesion from the Perspective of the Host Community: Turkey Example by Ilgar Seyidov

Get full text

Time to Change the 'Change': Stigma and Support in Blogs about the Menopause by Keren Darmon

“…This article empirically explores how women who are members of UK-based women-only networks for women working in the media and communications industries blog about the menopause, specifically Bloom (www.bloomnetwork.uk), Women in Advertising and Communications Leadership (www.wacl.info), and Women in Public Relations (www.womeninpr. org). The overarching research question in this paper is: How do women who are members of women-only networks for women working in communications blog about the menopause? …”
Get full text

Towards a conceptual model of crisis communication with the media in the financial sector by Juliette Kathryn MacLiam, Rachel Barker

“… Although crisis communication has emerged as a specialised study field for public relations scholars and practitioners and has been a mounting area of inter-disciplinary research in recent years, several gaps in current literature on crisis communication exist. …”
Get full text

Measuring Beliefs in Conspiracy Theories: Developing the Turkish Conspiracy Mentality Scale (TCMS) by Nuh Akçakaya, Abdullah Koçak

Get full text

(Re-)Positioning and recognising the influence of internal communication on employee engagement for maximum organisational performance by Tsietsi Mmutle

“… Research on how communication contributes directly to high levels of employee engagement within the workplace is still relatively under-prioritised in public relations and corporate communication literature. …”
Get full text

URBAN UPGRADE IN BISKRA’S SHANTYTOWNS SAMPLE: THE NEIGHBORHOODS OF SIDI GHAZEL AND SIDI ROUAG (ALGERIA) by Djouheina Kouidre BOUHKELIFI, Fateh MEZERDI

Get full text

ONLINE ADVERTISING IN THE TOURISM INDUSTRY AND ITS IMPACT ON CONSUMERS by JULIANE SAß

“…The literature review describes all components of online advertising such as Search Marketing, interactive advertising, online public relations, viral marketing, opt-in email marketing and online partnerships. …”
Get full text