-
1
-
2
-
3
COVID-19 Pandemic as a Factor for the Paradigm Shift in International Communications. Book Review of ‘Pandémie médiatique. Com de crise/crise de com’ by S. Fouks
Published 2021-04-01“…Building on his rich and unique practical experience as a head of a large media organization, a consultant at international organizations and a presidential campaign manager, the author assesses the role of media communications in the context of the coronavirus outbreak. …”
Get full text
Article -
4
Corporate Communication : a guide to theory & practice /
Published 2014Table of Contents: “…Part I: Introduction -- Chapter 1: Defining Corporate Communication -- Chapter 2: Corporate Communication in Contemporary Organizations -- Part II: Conceptual Foundations -- Chapter 3: Stakeholder Management and Communication -- Chapter 4: Corporate Identity, Branding and Corporate Reputation -- Part III: Corporate Communication in Practice -- Chapter 5: Communication Strategy -- Chapter 6: Strategic Planning and Campaign Management -- Chapter 7: Research and Measurement -- Part IV: Specialist Areas in Corporate Communications -- Chapter 8: Media Relations -- Chapter 9: Employee Communication -- Chapter 10: Issues Management -- Chapter 11: Crisis Communication -- Part V: New Developments in Corporate Communication -- Chapter 12: Leadership and Change Communication -- Chapter 13: Corporate Social Responsibility (CSR) and Community Relations -- Chapter 14: Social Media and Corporate Communication.…”
View in OPAC
Book -
5
Faire du bruit sans faire de vagues
Published 2013-09-01“…Interviews with the campaign managers of the Agency for Environment and Energy Management and a content analysis of the agency’s information campaigns reveal that their public messages obscure the social and political causes linked to the problems of climate change.…”
Get full text
Article -
6
Trust and Reliability of Information Sources on Facebook for Presidential Candidates: A Study of Voter Perceptions
Published 2024-01-01“…Results of this research are used to recommend strategies for candidates, campaign managers, political social media managers, and political consultants to employ on social media for reaching and positively influencing voters/users.…”
Get full text
Article