Enhancing brand trustworthiness, relationships, congruence and positioning through social media marketing in the FMCG sector by Vandana Ahuja, Pooja Sehgal Tabeck

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Understanding Millennial relationships and consumption of no and low alcohol beer brands by Elizabeth Steinhobel, Mornay Roberts-Lombard, Isolde Lubbe

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CONCEPTUALIZING AI-CHATBOT APPLICATION AS AN E-SERVICE AGENT TO DEVELOP A CUSTOMER-BRAND RELATIONSHIP by Zongwen Xia, Dr. Randall Shannon

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Building Lasting Connections: Cultivating Brand loyalty through Relationship and Commitment by Farah Noreen Arshad

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CONCEPTUALIZING AI-CHATBOT APPLICATION AS AN E-SERVICE AGENT TO DEVELOP A CUSTOMER-BRAND RELATIONSHIP by Zongwen Xia, Dr. Randall Shannon

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The Influence of Customer Perceived Restaurant Innovativeness (CPRI) of Meatball Restaurants on Brand Love and Brand Loyalty by Qorina Firkiana, Kurniawati Kurniawati, Yolanda Masnita

Subjects: “…Customer Perceived Restaurant Innovativeness, Brand Love, Brand Loyalty, Local Food Restaurants, Consumer-Brand Relationship…”
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