An analysis of digital environment structuring and its impact on engagement: a case study of the Bandung City government’s social media accounts, Indonesia by Nur Atnan, Windhiadi Yoga Sembada

“…Employing a qualitative case study approach, data were collected through in-depth interviews with social media administrators, active users, and practitioners. The findings reveal that account profiles (name and descriptions) and highlighted themes contribute to building identity and accessibility but do not significantly enhance engagement. …”
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