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    BUILDING A BRAND FOR THE CITY OF LODZ: MOTIVATING AND DEMOTIVATING FACTORS FOR MANAGERS OF CULTURAL INSTITUTIONS

    Published 2019-12-01
    “…The research has been carried out since December 2017 within the Department of Marketing and the Department of City and Region Management of the Faculty of Management at the University of Lodz as part of the project: "Cooperation of public administration with cultural institutions in the context of building a city brand".…”
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