Television advertising to young children by T. Cardwell-Gardner Cardwell-Gardner, J.A. Bennett

“…Currently, little is known about how children view television advertising messages directed at them, or the advertising formats that appeal to them. …”
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The portrayal of sex rôles in South African television advertisements by Alta Oberholzer, Gustav Puth, Jan Myburgh

Subjects: “…South African television advertisements…”
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An Inquiry into Inferior and Superior Role Portrayals in Multi-racial Television Advertisements by De la Rey Van der Waldt

Subjects: “…multi-racial television advertisements…”
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Specific inferior and superior role portrayals in multi-racial television advertisements by De la Rey Van der Waldt

Subjects: “…multi-racial television advertisements…”
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Afrocentric analysis of music in political advertisements of the Economic Freedom Fighters (EFF) by Mopailo Thomas Thatelo

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The features and factors influencing the effectiveness of advertising activities and TV companies of Sughd region of the Republic of Tajikistan by A. A. Urunov, M. X. Kosimova

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ÇOCUKLARIN TÜKETİCİ OLARAK SOSYALLEŞME SÜRECİNDE TV REKLAMLARININ VE AİLENİN ROLÜ HAKKINDA TEORİK BİR ÇALIŞMA by Nil Dal, Veysel Dal

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Toplumsal Cinsiyet Rolleri Bağlamında Yaşlılığın Temsili: Televizyon Reklamları Üzerine Bir Araştırma by Fatma Yasa

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THE USE OF INFLUENCER ADVERTISEMENTS ON TELEVISION AND THE EXTENT OF CONSUMER RESPONSE TO THEM (AN EXPLORATORY STUDY) by Afnan Mohammed Shaban

“…We expect that this study will be a scientific addition to the field of television advertising, with future studies potentially expanding on this research in other areas within the field.…”
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Identity and the emergence of South African advertising esperanto by Stephanie Cawood, Jaqueline du Toit

“… There is no formal regulation of language use in the advertising industry to correspond to the declared commitment to multilingualism in the South African Constitution. A trend in television advertising, where language diversity, translation, and/or reconceptualisation are circumvented by conceptualising a visual message devoid of voice-over, is the subject of this article. …”
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A New Look at Radio and Television Teasers Using Conceptual Blending Theory by Hossein Razavian, Zahra Zare, Sahar Bahrami-Khorshid

“…This article tries to evaluate the adequacy of this theory in cognitive semantics in the field of advertising by examining samples of radio and television advertising teasers. For this purpose, 50 radio teasers and 50 television teasers were considered as samples of the use of innovative language, the conceptual combinations used are extracted and their conceptual blending networks are drawn. …”
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Investigating the Effect of TV Advertising Strategies on Cognitive, Emotional and Behavioral Dimensions of Female Consumer Attitudes by Afsaneh Javan Hesar Shaneh, Naser Yazdani

“…Purpose: The primary purpose of this study is to investigate the effect of television advertising strategies on the cognitive, emotional, and behavioural dimensions of female consumers' attitudes.Methodology: The study is a descriptive survey in terms of implementation methods. …”
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Children’s exposure to unhealthy food advertising on Philippine television: content analysis of marketing strategies and temporal patterns by Elaine Q. Borazon, Ma. Rica Magracia, Gild Rick Ong, Bridget Kelly Gillott, Sally Mackay, Boyd Swinburn, Tilakavati Karupaiah

“…Conclusion Children are exposed to a large volume of television advertisements for foods that should not be permitted to be marketed to children based on authoritative nutrient criteria.…”
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Analysis of the Impact of Effectiveness of Media (Seda-va-Sima) Advertisement on the Extent of Consumers’ Urge to Consume National Commodities by Abolfazl Danaei

“…This finding aligns with Hamidizadeh & Nourian (2013) regarding the impact of television advertising on customer attraction. The study’s results are consistent with research by Naghdi et al., (2023), Motiee (2023), Bashokouh et al., (2023), and Sanaeimehr et al., (2021). …”
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