Digitalization of Marketing Education: New Approaches for Universities in the Post-Covid-19 Era by Samet Aydın, Sahure Gonca Telli

“…In this direction, a descriptive study was conducted on how to follow marketing science and education in this new situation. …”
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Investigative model of repurchase intention on boycott brand of multinational franchise food and beverage in Indonesia by Mohamad Rizan, Agung Kresnamurti, Farah Chalida Hanoum, Raka Pria Anugrah, Heri Prabowo, Qristin Violinda, Guruh Ghifar Zalzalah, Hapsari Dyah Herdiany

“… This study aims to develop an investigative model of Repurchase Intention from a multidisciplinary service marketing science perspective, focusing especially on conventional and digital franchise retail services. …”
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SEEKING SELF THROUGH FASHION: HOW SELF-DETERMINATION DRIVES LUXURY APPAREL PURCHASES IN EMERGING ECONOMIES by Ekta Aggarwal, Richa Misra, Renuka Mahajan, Anurupa B Singh

“…The present study is among very few studies in marketing science that explicitly applied SDT. The uniqueness of this study is that it empirically examines consumer behavioral differences towards luxury buying in the luxury fashion apparel segment, utilizing SDT. …”
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Zastosowanie marketingu relacji w duszpasterstwie by Dariusz Lipiec

“…Pastoral care uses the segmentation of “customers” — the addressees of the Church’s ministry, on the basis of their needs and their religious conditions. Marketing sciences indicate four stages of relationship marketing: formation, management, evaluation of results and evolution. …”
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Success and failure rates of new food and non-food products introduced on the market by Ireneusz P. Rutkowski

“…The research contribution to marketing sciences primarily includes the formulation of a set of real success and failure rates in food and non-food industries.…”
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