Understanding the Factors Influencing Adoption of Digital Banking in Emerging Markets: The Role of Perception and Personality Antecedents by Ntswaki Petunia Matlala

“…Journal of Marketing and Consumer Behaviour in Emerging Markets…”
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.#isoverparty. The Consequences of Brand Boycotts for Brands in the Social Media Environment After Russia’s Invasion in Ukraine by Katarzyna Sanak-Kosmowska

“…Journal of Marketing and Consumer Behaviour in Emerging Markets…”
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Factors Influencing Young Consumers’ Impulse Intentions Toward Visiting Pop-Up Stores in South Africa by Miriam-Miri Retief, Bertha Jacobs, Ann-Marie Fiore

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Would You Pay an Insta-doctor a Visit? Social Media Personal Brands and Young Consumer Perception by Małgorzata Szwed

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Bringing Children into the Sociology of Consumption: A Symbolic Consumption Perspective by Belinda Senooane, Johannes Wiid

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Towards new forms of using social media: Museums activity on LinkedIn by Magdalena Sawczuk

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The Role of Augmented Reality in Improving Brand Attitude Through Perceived Enjoyment by Widyastuti Widyastuti

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Brand Love and Brand Forgiveness: An Empirical Study in Turkey by Merve Yanar Gürce, Petek Tosun

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Exploring the Impact of Negative Words Used in Online Feedback in Hotel Industry: A Sentiment Analysis, N-gram, and Text Network Analysis Approach by DOI: 10.7172/2449-6634.jmcbem.2023.1.3 Journal of Marketing and Consumer Behaviour in Emerging Markets 1(16)2023 39 (39–50) © 2023 Authors. This is an open access journal distributed under the Creative Commons BY 4.0 license (https://creativecommons.org/licenses/by/4.0/) Exploring the Impact of Negative Words Used in Online Feedback in Hotel Industry: A Sentiment Analysis, N-gram, and Text Network Analysis Approach Daniel Dan

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Interpreting consumer attitude towards milk alternatives: A purchase intention model for marketing success by Anjolize Wassenaar, Elizabeth Kempen

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Motivating Marketing Research Respondents to Provide More Elaborated Answers by Michał Ścibor-Rylski

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Method of product placement in computer games. Qualitative research amongst Polish players by Magdalena Hofman-Kohlmeyer

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Female Consumers’ Involvement in Intentional Non-Sustainable and Unintentional Sustainable Apparel Decisions: An Emerging Market Perspective by Elizabeth Kempen, Rejoice Tobias-Mamina, Mariette Strydom, Lorna Christi, Mirriam Makopo

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New technologies in the fieldof sensory marketing and customer experience:a systematic literature review by Dawid Gajda

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Designing to Attract in an Emerging Market: Applying Behavioural Reasoning Theory to South African Consumer Reactions to an Ultra-High Temperature Milk Product Line Extension by Elizabeth Kempen, Lorna Christie

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Success and failure rates of new food and non-food products introduced on the market by Ireneusz P. Rutkowski

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Gender and socio-economic differencesin South African consumers’ sentimentstoward marketing practices by Thérèse Roux

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Navigating Responsible Consumption: Unveiling Consumer Perceptions and the Role of Bio-Based Products in Sustainable Decision-Making by Magdalena Klimczuk-Kochańska, Magdalena Marczewska

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Consumer Behavior on the Organic Fruit and Vegetable Market: The Evidence from Poland by Joanna Pawlak, Wioletta Wróblewska

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Self-Perceived Job Performance as a Mediator of the Effects of Academic Satisfaction and Quality on Loyalty by Lovemore Chikazhe, Charles Makanyeza

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