Discours publicitaire des produits cosmétiques : Analyse multimodale du discours anti-âge dans le magazine féminin ELLE (anglais-français) by Imen SEGHIR

“…Indeed, the multimodal analysis of the anti-ageing discourse in my French and English corpora, taken from recent issues of ELLE magazine (2020), enabled me to identify the textual and pictorial characteristics that are used by advertisers to convince the consumer that the unwelcome signs of ageing need to be erased. …”
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