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    THE CONSUMPTION PREFERENCES OF THE REPUBLIC OF MOLDOVA POPULATION REGARDING WINES AND ALCOHOLIC BEVERAGES by COVACI, Ecaterina, MINDRU, Anastasia

    Published 2023-07-01
    “…As a result of the marketing study, the following were established: the consumer profile of the target group, the amount of consumption, the assortment/brands preferred by consumers, the frequency of consumption and the role of advertising/promotion of wines and alcoholic beverages in the purchase decision of the national consumer.…”
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