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    AI in Marketing Management: Executive Perspectives from Companies

    AI in Marketing Management: Executive Perspectives from Companies

    Published 2025-01-01
    Subjects: “…artificial intelligence; marketing; business communication; AI adoption; emerging technologies;…”
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  2. 2
    Mapping the landscape of marketing technology: trends, theories and trajectories in ecosystem research

    Mapping the landscape of marketing technology: trends, theories and trajectories in ecosystem research by Noptanit Chotisarn, Thadathibesra Phuthong

    Published 2025-12-01
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