Le traitement du genre dans les publicités télévisuelles pour enfants
Discursive strategies in television programming play a role in structuring young children’s relationship to the world. The authors studied a selected sample of advertising spots broadcast during the weekend morning French television programs intended for children. A particular attention is paid to t...
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| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | fra |
| Published: |
Université Laval
2014-01-01
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| Series: | Communication |
| Subjects: | |
| Online Access: | https://journals.openedition.org/communication/4740 |
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| _version_ | 1841553276493889536 |
|---|---|
| author | Antoine Radel Gérard Neyrand |
| author_facet | Antoine Radel Gérard Neyrand |
| author_sort | Antoine Radel |
| collection | DOAJ |
| description | Discursive strategies in television programming play a role in structuring young children’s relationship to the world. The authors studied a selected sample of advertising spots broadcast during the weekend morning French television programs intended for children. A particular attention is paid to the narratives favouring the dissemination of extremely stereotypical, gendered norms of behaviour that strongly shape children’s acceptance of gendered roles. |
| format | Article |
| id | doaj-art-ffb108d882fb4d68bf92bc26558d58c8 |
| institution | Kabale University |
| issn | 1189-3788 1920-7344 |
| language | fra |
| publishDate | 2014-01-01 |
| publisher | Université Laval |
| record_format | Article |
| series | Communication |
| spelling | doaj-art-ffb108d882fb4d68bf92bc26558d58c82025-01-09T11:26:59ZfraUniversité LavalCommunication1189-37881920-73442014-01-0132110.4000/communication.4740Le traitement du genre dans les publicités télévisuelles pour enfantsAntoine RadelGérard NeyrandDiscursive strategies in television programming play a role in structuring young children’s relationship to the world. The authors studied a selected sample of advertising spots broadcast during the weekend morning French television programs intended for children. A particular attention is paid to the narratives favouring the dissemination of extremely stereotypical, gendered norms of behaviour that strongly shape children’s acceptance of gendered roles.https://journals.openedition.org/communication/4740televisionFrancegenderadvertisingchildren |
| spellingShingle | Antoine Radel Gérard Neyrand Le traitement du genre dans les publicités télévisuelles pour enfants Communication television France gender advertising children |
| title | Le traitement du genre dans les publicités télévisuelles pour enfants |
| title_full | Le traitement du genre dans les publicités télévisuelles pour enfants |
| title_fullStr | Le traitement du genre dans les publicités télévisuelles pour enfants |
| title_full_unstemmed | Le traitement du genre dans les publicités télévisuelles pour enfants |
| title_short | Le traitement du genre dans les publicités télévisuelles pour enfants |
| title_sort | le traitement du genre dans les publicites televisuelles pour enfants |
| topic | television France gender advertising children |
| url | https://journals.openedition.org/communication/4740 |
| work_keys_str_mv | AT antoineradel letraitementdugenredanslespublicitestelevisuellespourenfants AT gerardneyrand letraitementdugenredanslespublicitestelevisuellespourenfants |