De la musique à l’argument
The authors look at 71 audiovisual election ads produced by the two main political parties in Quebec during the last two provincial elections, in 2012 and 2014. Their analysis seeks to characterize the tone of the ads on a positive/negative continuum by taking into account various audiovisual elemen...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | fra |
| Published: |
Université Laval
2016-08-01
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| Series: | Communication |
| Subjects: | |
| Online Access: | https://journals.openedition.org/communication/6780 |
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| _version_ | 1841553276183511040 |
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| author | Pénélope Daignault Audrey Dupuis Maxime Boivin Mikaël Guillemette |
| author_facet | Pénélope Daignault Audrey Dupuis Maxime Boivin Mikaël Guillemette |
| author_sort | Pénélope Daignault |
| collection | DOAJ |
| description | The authors look at 71 audiovisual election ads produced by the two main political parties in Quebec during the last two provincial elections, in 2012 and 2014. Their analysis seeks to characterize the tone of the ads on a positive/negative continuum by taking into account various audiovisual elements and the types of argument they employ. The results offer no evidence that negativity was dominant. On the contrary, most elements analyzed were used in a positive way to highlight the qualities of a party, its leader, or its candidates. |
| format | Article |
| id | doaj-art-ff89275afb9b4ee8bc2cd5a2fcbe4b62 |
| institution | Kabale University |
| issn | 1189-3788 1920-7344 |
| language | fra |
| publishDate | 2016-08-01 |
| publisher | Université Laval |
| record_format | Article |
| series | Communication |
| spelling | doaj-art-ff89275afb9b4ee8bc2cd5a2fcbe4b622025-01-09T11:26:44ZfraUniversité LavalCommunication1189-37881920-73442016-08-0134110.4000/communication.6780De la musique à l’argumentPénélope DaignaultAudrey DupuisMaxime BoivinMikaël GuillemetteThe authors look at 71 audiovisual election ads produced by the two main political parties in Quebec during the last two provincial elections, in 2012 and 2014. Their analysis seeks to characterize the tone of the ads on a positive/negative continuum by taking into account various audiovisual elements and the types of argument they employ. The results offer no evidence that negativity was dominant. On the contrary, most elements analyzed were used in a positive way to highlight the qualities of a party, its leader, or its candidates.https://journals.openedition.org/communication/6780argumentationQuebecaudiovisual election adsprovincial electionspolitical parties |
| spellingShingle | Pénélope Daignault Audrey Dupuis Maxime Boivin Mikaël Guillemette De la musique à l’argument Communication argumentation Quebec audiovisual election ads provincial elections political parties |
| title | De la musique à l’argument |
| title_full | De la musique à l’argument |
| title_fullStr | De la musique à l’argument |
| title_full_unstemmed | De la musique à l’argument |
| title_short | De la musique à l’argument |
| title_sort | de la musique a l argument |
| topic | argumentation Quebec audiovisual election ads provincial elections political parties |
| url | https://journals.openedition.org/communication/6780 |
| work_keys_str_mv | AT penelopedaignault delamusiquealargument AT audreydupuis delamusiquealargument AT maximeboivin delamusiquealargument AT mikaelguillemette delamusiquealargument |