Cart-State-Aware Discovery of E-Commerce Visitor Journeys with Process Mining
Understanding customer journeys is key to e-commerce success. Many studies have been conducted to obtain journey maps of e-commerce visitors. To our knowledge, a complete, end-to-end and structured map of e-commerce journeys is still missing. In this research, we proposed a four-step methodology to...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2024-10-01
|
| Series: | Journal of Theoretical and Applied Electronic Commerce Research |
| Subjects: | |
| Online Access: | https://www.mdpi.com/0718-1876/19/4/138 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|