Morpho-semantic analysis of contemporary Swahili speakers’ linguistic innovations on microloan names

Many studies on names have investigated the naming of people, plants, places, and inscriptions on transport facilities. However, very little is currently known about the naming of microloans, their connotations, and morphology. This article studied the Swahili speakers’ construct and connotations of...

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Main Author: Emmanuel Ilonga
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Cogent Arts & Humanities
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Online Access:https://www.tandfonline.com/doi/10.1080/23311983.2024.2334987
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author Emmanuel Ilonga
author_facet Emmanuel Ilonga
author_sort Emmanuel Ilonga
collection DOAJ
description Many studies on names have investigated the naming of people, plants, places, and inscriptions on transport facilities. However, very little is currently known about the naming of microloans, their connotations, and morphology. This article studied the Swahili speakers’ construct and connotations of microloan names in Tanzania. Data for this article was randomly generated from social media platforms, online newspapers, YouTube TV channels, and interviews with some debtors. Drawing on onoma-pragmatic approach in the semantic analysis of data, the findings show that the microloan names connote loan disbursement, loan repayment, loan goals, and loan adversities. Regarding the shapes of the microloan names, compounding, associative constructions, context-borrowing, and reduplication methods are the notable linguistic methods employed in the creation of the loan names. Essentially, this article unveils the Swahili speakers’ linguistic innovations on the creation and semantic connotations of the microloan names which reflect diverse experiences. Furthermore, it calls for the respective authorities to regularly review the interest rates charged by informal credit providers so as to create favourable conditions for both—moneylenders and borrowers.
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spelling doaj-art-ff3ede68aa39439da16e8d4d7d1231ae2024-12-14T07:43:08ZengTaylor & Francis GroupCogent Arts & Humanities2331-19832024-12-0111110.1080/23311983.2024.2334987Morpho-semantic analysis of contemporary Swahili speakers’ linguistic innovations on microloan namesEmmanuel Ilonga0Dar es Salaam University College of Education, University of Dar es Salaam, Dar es Salaam, TanzaniaMany studies on names have investigated the naming of people, plants, places, and inscriptions on transport facilities. However, very little is currently known about the naming of microloans, their connotations, and morphology. This article studied the Swahili speakers’ construct and connotations of microloan names in Tanzania. Data for this article was randomly generated from social media platforms, online newspapers, YouTube TV channels, and interviews with some debtors. Drawing on onoma-pragmatic approach in the semantic analysis of data, the findings show that the microloan names connote loan disbursement, loan repayment, loan goals, and loan adversities. Regarding the shapes of the microloan names, compounding, associative constructions, context-borrowing, and reduplication methods are the notable linguistic methods employed in the creation of the loan names. Essentially, this article unveils the Swahili speakers’ linguistic innovations on the creation and semantic connotations of the microloan names which reflect diverse experiences. Furthermore, it calls for the respective authorities to regularly review the interest rates charged by informal credit providers so as to create favourable conditions for both—moneylenders and borrowers.https://www.tandfonline.com/doi/10.1080/23311983.2024.2334987Kausha damu ‘drain blood’mikopo umiza ‘exorbitant loans’microloansnamingSwahiliTanzania
spellingShingle Emmanuel Ilonga
Morpho-semantic analysis of contemporary Swahili speakers’ linguistic innovations on microloan names
Cogent Arts & Humanities
Kausha damu ‘drain blood’
mikopo umiza ‘exorbitant loans’
microloans
naming
Swahili
Tanzania
title Morpho-semantic analysis of contemporary Swahili speakers’ linguistic innovations on microloan names
title_full Morpho-semantic analysis of contemporary Swahili speakers’ linguistic innovations on microloan names
title_fullStr Morpho-semantic analysis of contemporary Swahili speakers’ linguistic innovations on microloan names
title_full_unstemmed Morpho-semantic analysis of contemporary Swahili speakers’ linguistic innovations on microloan names
title_short Morpho-semantic analysis of contemporary Swahili speakers’ linguistic innovations on microloan names
title_sort morpho semantic analysis of contemporary swahili speakers linguistic innovations on microloan names
topic Kausha damu ‘drain blood’
mikopo umiza ‘exorbitant loans’
microloans
naming
Swahili
Tanzania
url https://www.tandfonline.com/doi/10.1080/23311983.2024.2334987
work_keys_str_mv AT emmanuelilonga morphosemanticanalysisofcontemporaryswahilispeakerslinguisticinnovationsonmicroloannames