STRATEGIC PLANNING AND FORECASTING IN THE TOURISM INDUSTRY
The article considers the essence and role of strategic planning in the activities of organizations of the tourism industry. The paper shows that the concept of the life cycle of tourist services can serve as a justification for strategic management decisions. The authors formulate the main approach...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Publishing House of the State University of Management
2021-02-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/2624 |
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