Assessing the commercial potential of high-tech production business targets in risk-generated innovation economies using fuzzy set methods
The purpose of the article is to develop a methodology that will make it possible to use attitudes and expressions of professional language to the maximum extent when selecting business goals of high-tech entrepreneurship during the development, production and sale of the latest products and to red...
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Format: | Article |
Language: | English |
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Vilnius Gediminas Technical University
2025-01-01
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Series: | Business: Theory and Practice |
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Online Access: | https://jcem.vgtu.lt/index.php/BTP/article/view/20922 |
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author | Olha Ilyash Vitaliy Zakharchenko Svitlana Yermak Larysa Frolova Glib Mazhara Liubov Smoliar |
author_facet | Olha Ilyash Vitaliy Zakharchenko Svitlana Yermak Larysa Frolova Glib Mazhara Liubov Smoliar |
author_sort | Olha Ilyash |
collection | DOAJ |
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The purpose of the article is to develop a methodology that will make it possible to use attitudes and expressions of professional language to the maximum extent when selecting business goals of high-tech entrepreneurship during the development, production and sale of the latest products and to reduce the sensitivity of the assessment to small deviations of the factors and increase its reliability. It is proven that the proposed method allows to use the attitude and expression of professional language to the maximum when choosing a business goal. At the same time, the sensitivity of the assessment to small deviations of the factors decreases, and the reliability increases. It has been investigated and established that when using fuzzy methods in the decision-making process in high-tech production, unlike the existing ones, there is an opportunity to actively use fuzzy estimates and different points of view of people who carry out planning or decision-making, as well as fuzzy information expressed in words.
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format | Article |
id | doaj-art-fe97a4db62174c1ba8084f417e426db7 |
institution | Kabale University |
issn | 1648-0627 1822-4202 |
language | English |
publishDate | 2025-01-01 |
publisher | Vilnius Gediminas Technical University |
record_format | Article |
series | Business: Theory and Practice |
spelling | doaj-art-fe97a4db62174c1ba8084f417e426db72025-01-09T16:29:56ZengVilnius Gediminas Technical UniversityBusiness: Theory and Practice1648-06271822-42022025-01-0126110.3846/btp.2025.20922Assessing the commercial potential of high-tech production business targets in risk-generated innovation economies using fuzzy set methodsOlha Ilyash0Vitaliy Zakharchenko1Svitlana Yermak2Larysa Frolova3Glib Mazhara4Liubov Smoliar5Department of Economic Cybernetics, National Technical University of Ukraine the “Igor Sikorsky Kyiv Polytechnic Institute”, Kyiv, UkraineDepartment of International Management and Innovations, Odessa Polytechnic National University, Odessa, UkraineDepartment of International Management and Innovations, Odessa Polytechnic National University, Odessa, UkraineDepartment of International Management and Innovations, Odessa Polytechnic National University, Odessa, UkraineDepartment of Economic Cybernetics, National Technical University of Ukraine the “Igor Sikorsky Kyiv Polytechnic Institute”, Kyiv, UkraineFaculty of Management and Marketing, National Technical University of Ukraine the “Igor Sikorsky Kyiv Polytechnic Institute”, Kyiv, Ukraine The purpose of the article is to develop a methodology that will make it possible to use attitudes and expressions of professional language to the maximum extent when selecting business goals of high-tech entrepreneurship during the development, production and sale of the latest products and to reduce the sensitivity of the assessment to small deviations of the factors and increase its reliability. It is proven that the proposed method allows to use the attitude and expression of professional language to the maximum when choosing a business goal. At the same time, the sensitivity of the assessment to small deviations of the factors decreases, and the reliability increases. It has been investigated and established that when using fuzzy methods in the decision-making process in high-tech production, unlike the existing ones, there is an opportunity to actively use fuzzy estimates and different points of view of people who carry out planning or decision-making, as well as fuzzy information expressed in words. https://jcem.vgtu.lt/index.php/BTP/article/view/20922commercial potentialbusiness goalhigh technologiesfuzzy setsrapid assessmentrisk |
spellingShingle | Olha Ilyash Vitaliy Zakharchenko Svitlana Yermak Larysa Frolova Glib Mazhara Liubov Smoliar Assessing the commercial potential of high-tech production business targets in risk-generated innovation economies using fuzzy set methods Business: Theory and Practice commercial potential business goal high technologies fuzzy sets rapid assessment risk |
title | Assessing the commercial potential of high-tech production business targets in risk-generated innovation economies using fuzzy set methods |
title_full | Assessing the commercial potential of high-tech production business targets in risk-generated innovation economies using fuzzy set methods |
title_fullStr | Assessing the commercial potential of high-tech production business targets in risk-generated innovation economies using fuzzy set methods |
title_full_unstemmed | Assessing the commercial potential of high-tech production business targets in risk-generated innovation economies using fuzzy set methods |
title_short | Assessing the commercial potential of high-tech production business targets in risk-generated innovation economies using fuzzy set methods |
title_sort | assessing the commercial potential of high tech production business targets in risk generated innovation economies using fuzzy set methods |
topic | commercial potential business goal high technologies fuzzy sets rapid assessment risk |
url | https://jcem.vgtu.lt/index.php/BTP/article/view/20922 |
work_keys_str_mv | AT olhailyash assessingthecommercialpotentialofhightechproductionbusinesstargetsinriskgeneratedinnovationeconomiesusingfuzzysetmethods AT vitaliyzakharchenko assessingthecommercialpotentialofhightechproductionbusinesstargetsinriskgeneratedinnovationeconomiesusingfuzzysetmethods AT svitlanayermak assessingthecommercialpotentialofhightechproductionbusinesstargetsinriskgeneratedinnovationeconomiesusingfuzzysetmethods AT larysafrolova assessingthecommercialpotentialofhightechproductionbusinesstargetsinriskgeneratedinnovationeconomiesusingfuzzysetmethods AT glibmazhara assessingthecommercialpotentialofhightechproductionbusinesstargetsinriskgeneratedinnovationeconomiesusingfuzzysetmethods AT liubovsmoliar assessingthecommercialpotentialofhightechproductionbusinesstargetsinriskgeneratedinnovationeconomiesusingfuzzysetmethods |