Assessing the commercial potential of high-tech production business targets in risk-generated innovation economies using fuzzy set methods

The purpose of the article is to develop a methodology that will make it possible to use attitudes and expressions of professional language to the maximum extent when selecting business goals of high-tech entrepreneurship during the development, production and sale of the latest products and to red...

Full description

Saved in:
Bibliographic Details
Main Authors: Olha Ilyash, Vitaliy Zakharchenko, Svitlana Yermak, Larysa Frolova, Glib Mazhara, Liubov Smoliar
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2025-01-01
Series:Business: Theory and Practice
Subjects:
Online Access:https://jcem.vgtu.lt/index.php/BTP/article/view/20922
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1841551168589791232
author Olha Ilyash
Vitaliy Zakharchenko
Svitlana Yermak
Larysa Frolova
Glib Mazhara
Liubov Smoliar
author_facet Olha Ilyash
Vitaliy Zakharchenko
Svitlana Yermak
Larysa Frolova
Glib Mazhara
Liubov Smoliar
author_sort Olha Ilyash
collection DOAJ
description The purpose of the article is to develop a methodology that will make it possible to use attitudes and expressions of professional language to the maximum extent when selecting business goals of high-tech entrepreneurship during the development, production and sale of the latest products and to reduce the sensitivity of the assessment to small deviations of the factors and increase its reliability. It is proven that the proposed method allows to use the attitude and expression of professional language to the maximum when choosing a business goal. At the same time, the sensitivity of the assessment to small deviations of the factors decreases, and the reliability increases. It has been investigated and established that when using fuzzy methods in the decision-making process in high-tech production, unlike the existing ones, there is an opportunity to actively use fuzzy estimates and different points of view of people who carry out planning or decision-making, as well as fuzzy information expressed in words.
format Article
id doaj-art-fe97a4db62174c1ba8084f417e426db7
institution Kabale University
issn 1648-0627
1822-4202
language English
publishDate 2025-01-01
publisher Vilnius Gediminas Technical University
record_format Article
series Business: Theory and Practice
spelling doaj-art-fe97a4db62174c1ba8084f417e426db72025-01-09T16:29:56ZengVilnius Gediminas Technical UniversityBusiness: Theory and Practice1648-06271822-42022025-01-0126110.3846/btp.2025.20922Assessing the commercial potential of high-tech production business targets in risk-generated innovation economies using fuzzy set methodsOlha Ilyash0Vitaliy Zakharchenko1Svitlana Yermak2Larysa Frolova3Glib Mazhara4Liubov Smoliar5Department of Economic Cybernetics, National Technical University of Ukraine the “Igor Sikorsky Kyiv Polytechnic Institute”, Kyiv, UkraineDepartment of International Management and Innovations, Odessa Polytechnic National University, Odessa, UkraineDepartment of International Management and Innovations, Odessa Polytechnic National University, Odessa, UkraineDepartment of International Management and Innovations, Odessa Polytechnic National University, Odessa, UkraineDepartment of Economic Cybernetics, National Technical University of Ukraine the “Igor Sikorsky Kyiv Polytechnic Institute”, Kyiv, UkraineFaculty of Management and Marketing, National Technical University of Ukraine the “Igor Sikorsky Kyiv Polytechnic Institute”, Kyiv, Ukraine The purpose of the article is to develop a methodology that will make it possible to use attitudes and expressions of professional language to the maximum extent when selecting business goals of high-tech entrepreneurship during the development, production and sale of the latest products and to reduce the sensitivity of the assessment to small deviations of the factors and increase its reliability. It is proven that the proposed method allows to use the attitude and expression of professional language to the maximum when choosing a business goal. At the same time, the sensitivity of the assessment to small deviations of the factors decreases, and the reliability increases. It has been investigated and established that when using fuzzy methods in the decision-making process in high-tech production, unlike the existing ones, there is an opportunity to actively use fuzzy estimates and different points of view of people who carry out planning or decision-making, as well as fuzzy information expressed in words. https://jcem.vgtu.lt/index.php/BTP/article/view/20922commercial potentialbusiness goalhigh technologiesfuzzy setsrapid assessmentrisk
spellingShingle Olha Ilyash
Vitaliy Zakharchenko
Svitlana Yermak
Larysa Frolova
Glib Mazhara
Liubov Smoliar
Assessing the commercial potential of high-tech production business targets in risk-generated innovation economies using fuzzy set methods
Business: Theory and Practice
commercial potential
business goal
high technologies
fuzzy sets
rapid assessment
risk
title Assessing the commercial potential of high-tech production business targets in risk-generated innovation economies using fuzzy set methods
title_full Assessing the commercial potential of high-tech production business targets in risk-generated innovation economies using fuzzy set methods
title_fullStr Assessing the commercial potential of high-tech production business targets in risk-generated innovation economies using fuzzy set methods
title_full_unstemmed Assessing the commercial potential of high-tech production business targets in risk-generated innovation economies using fuzzy set methods
title_short Assessing the commercial potential of high-tech production business targets in risk-generated innovation economies using fuzzy set methods
title_sort assessing the commercial potential of high tech production business targets in risk generated innovation economies using fuzzy set methods
topic commercial potential
business goal
high technologies
fuzzy sets
rapid assessment
risk
url https://jcem.vgtu.lt/index.php/BTP/article/view/20922
work_keys_str_mv AT olhailyash assessingthecommercialpotentialofhightechproductionbusinesstargetsinriskgeneratedinnovationeconomiesusingfuzzysetmethods
AT vitaliyzakharchenko assessingthecommercialpotentialofhightechproductionbusinesstargetsinriskgeneratedinnovationeconomiesusingfuzzysetmethods
AT svitlanayermak assessingthecommercialpotentialofhightechproductionbusinesstargetsinriskgeneratedinnovationeconomiesusingfuzzysetmethods
AT larysafrolova assessingthecommercialpotentialofhightechproductionbusinesstargetsinriskgeneratedinnovationeconomiesusingfuzzysetmethods
AT glibmazhara assessingthecommercialpotentialofhightechproductionbusinesstargetsinriskgeneratedinnovationeconomiesusingfuzzysetmethods
AT liubovsmoliar assessingthecommercialpotentialofhightechproductionbusinesstargetsinriskgeneratedinnovationeconomiesusingfuzzysetmethods