Digital Diplomacy: A Case Study of Foreign Relations of Mongolian and India in Social Media by Big Data Analysis and Computation
We explored digital diplomacy, an evolving field, focusing on the digital engagement strategies of India and Mongolia from 2012 to 2022 through a quantitative analysis of secondary data sourced from social media platforms. We investigated how these countries utilized digital tools to shape their int...
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| Format: | Article |
| Language: | English |
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MDPI AG
2024-09-01
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| Series: | Engineering Proceedings |
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| Online Access: | https://www.mdpi.com/2673-4591/74/1/45 |
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| author | Shinetsetseg Jargalsaikhan Shu-Chin Huang I-Tung Shih |
| author_facet | Shinetsetseg Jargalsaikhan Shu-Chin Huang I-Tung Shih |
| author_sort | Shinetsetseg Jargalsaikhan |
| collection | DOAJ |
| description | We explored digital diplomacy, an evolving field, focusing on the digital engagement strategies of India and Mongolia from 2012 to 2022 through a quantitative analysis of secondary data sourced from social media platforms. We investigated how these countries utilized digital tools to shape their international relations, highlighting the impact of digital diplomacy on traditional diplomatic practices and the potential for enhancing public diplomacy. By examining parameters such as post frequency and engagement rates, significant differences were determined to suggest strategic improvements for Mongolia. The findings offer the basis for the adoption of digital diplomacy, emphasizing its role in reshaping global interactions in the digital era. |
| format | Article |
| id | doaj-art-fde32dc4f68f45a388a09f42894193d1 |
| institution | Kabale University |
| issn | 2673-4591 |
| language | English |
| publishDate | 2024-09-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Engineering Proceedings |
| spelling | doaj-art-fde32dc4f68f45a388a09f42894193d12024-12-27T14:24:21ZengMDPI AGEngineering Proceedings2673-45912024-09-017414510.3390/engproc2024074045Digital Diplomacy: A Case Study of Foreign Relations of Mongolian and India in Social Media by Big Data Analysis and ComputationShinetsetseg Jargalsaikhan0Shu-Chin Huang1I-Tung Shih2Department of Business Administration, College of Management, Chaoyang University of Technology, Taichung 411310, TaiwanDepartment of Business Administration, College of Management, Chaoyang University of Technology, Taichung 411310, TaiwanDepartment of Business Administration, College of Management, Chaoyang University of Technology, Taichung 411310, TaiwanWe explored digital diplomacy, an evolving field, focusing on the digital engagement strategies of India and Mongolia from 2012 to 2022 through a quantitative analysis of secondary data sourced from social media platforms. We investigated how these countries utilized digital tools to shape their international relations, highlighting the impact of digital diplomacy on traditional diplomatic practices and the potential for enhancing public diplomacy. By examining parameters such as post frequency and engagement rates, significant differences were determined to suggest strategic improvements for Mongolia. The findings offer the basis for the adoption of digital diplomacy, emphasizing its role in reshaping global interactions in the digital era.https://www.mdpi.com/2673-4591/74/1/45information and technologyinternational relationspublic diplomacysoft powerdigital diplomacy |
| spellingShingle | Shinetsetseg Jargalsaikhan Shu-Chin Huang I-Tung Shih Digital Diplomacy: A Case Study of Foreign Relations of Mongolian and India in Social Media by Big Data Analysis and Computation Engineering Proceedings information and technology international relations public diplomacy soft power digital diplomacy |
| title | Digital Diplomacy: A Case Study of Foreign Relations of Mongolian and India in Social Media by Big Data Analysis and Computation |
| title_full | Digital Diplomacy: A Case Study of Foreign Relations of Mongolian and India in Social Media by Big Data Analysis and Computation |
| title_fullStr | Digital Diplomacy: A Case Study of Foreign Relations of Mongolian and India in Social Media by Big Data Analysis and Computation |
| title_full_unstemmed | Digital Diplomacy: A Case Study of Foreign Relations of Mongolian and India in Social Media by Big Data Analysis and Computation |
| title_short | Digital Diplomacy: A Case Study of Foreign Relations of Mongolian and India in Social Media by Big Data Analysis and Computation |
| title_sort | digital diplomacy a case study of foreign relations of mongolian and india in social media by big data analysis and computation |
| topic | information and technology international relations public diplomacy soft power digital diplomacy |
| url | https://www.mdpi.com/2673-4591/74/1/45 |
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