Analysıs of Offıcıal Internet Sıtes of Sport Clubs In Terms of Socıal Medıa and Marketıng Communıcatıon: A Study on Turkısh and German Sport Clubs
Becoming widespread of internet use, advantages web has, compared to traditional environment, and purchaser tendencies in marketing communication have made web sites a potential social media communication and marketing tool for sport clubs. The main aim of this study is to evaluate official internet...
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| Format: | Article |
| Language: | English |
| Published: |
Selcuk University Press
2019-04-01
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| Series: | Türk Spor ve Egzersiz Dergisi |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/download/article-file/700045 |
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| _version_ | 1841561820990537728 |
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| author | Erkan Faruk Şirin Ali Sevilmiş |
| author_facet | Erkan Faruk Şirin Ali Sevilmiş |
| author_sort | Erkan Faruk Şirin |
| collection | DOAJ |
| description | Becoming
widespread of internet use, advantages web has, compared to traditional
environment, and purchaser tendencies in marketing communication have made web
sites a potential social media communication and marketing tool for sport
clubs. The main aim of this study is to evaluate official internet sites of
soccer clubs of Super League İlhan Cavcav Season and Bundesliga in Germany in
terms of social media communication and marketing communication and reveal the
similarity and difference between both league by means of content analysis
method. Internet site of a total of 36 sport clubs in both leagues were
evaluated. During analysis of the data, MAXQDA qualitative data analysis
software was used. According to the results of the study, while social network
applications (Facebook, Twitter, etc.) in the official web sites of Turkey and Germany sport clubs show similarity, instant messaging
applications (Snapchat), documents follow system (subscribe to RSS) and motion videos (Giphy) or blog accessing tools were
seen to be given place in German clubs. In large majority of German clubs,
while official internet sites include multiple language options, in Turkey,
there is multiple language option in the internet site of a few number of
clubs. In addition, Turkish sport clubs use marketing communication channels in
similar to traditional marketing activities, and there are differences between
the clubs taking place in both leagues in terms of the use of direct
communication with customers through these channels (answering the questions
about, comments about product, etc.), direct marketing (information about
filtering detail, cargo information, safe payment, order follow, and product
return), and sale development (favorite/ the most sold product, personal
product design, seasonal opportunities, etc.). |
| format | Article |
| id | doaj-art-fd44e709c2304424a80a49d2a3efeeb1 |
| institution | Kabale University |
| issn | 2147-5652 |
| language | English |
| publishDate | 2019-04-01 |
| publisher | Selcuk University Press |
| record_format | Article |
| series | Türk Spor ve Egzersiz Dergisi |
| spelling | doaj-art-fd44e709c2304424a80a49d2a3efeeb12025-01-03T01:24:09ZengSelcuk University PressTürk Spor ve Egzersiz Dergisi2147-56522019-04-0121111110.15314/tsed.468256154Analysıs of Offıcıal Internet Sıtes of Sport Clubs In Terms of Socıal Medıa and Marketıng Communıcatıon: A Study on Turkısh and German Sport ClubsErkan Faruk Şirin0Ali Sevilmiş1FACULTY OF SPORTS SCIENCESKARAMANOGLU MEHMETBEY UNIVERSITYBecoming widespread of internet use, advantages web has, compared to traditional environment, and purchaser tendencies in marketing communication have made web sites a potential social media communication and marketing tool for sport clubs. The main aim of this study is to evaluate official internet sites of soccer clubs of Super League İlhan Cavcav Season and Bundesliga in Germany in terms of social media communication and marketing communication and reveal the similarity and difference between both league by means of content analysis method. Internet site of a total of 36 sport clubs in both leagues were evaluated. During analysis of the data, MAXQDA qualitative data analysis software was used. According to the results of the study, while social network applications (Facebook, Twitter, etc.) in the official web sites of Turkey and Germany sport clubs show similarity, instant messaging applications (Snapchat), documents follow system (subscribe to RSS) and motion videos (Giphy) or blog accessing tools were seen to be given place in German clubs. In large majority of German clubs, while official internet sites include multiple language options, in Turkey, there is multiple language option in the internet site of a few number of clubs. In addition, Turkish sport clubs use marketing communication channels in similar to traditional marketing activities, and there are differences between the clubs taking place in both leagues in terms of the use of direct communication with customers through these channels (answering the questions about, comments about product, etc.), direct marketing (information about filtering detail, cargo information, safe payment, order follow, and product return), and sale development (favorite/ the most sold product, personal product design, seasonal opportunities, etc.).https://dergipark.org.tr/tr/download/article-file/700045internet sitessports marketingsocial mediasport clubs |
| spellingShingle | Erkan Faruk Şirin Ali Sevilmiş Analysıs of Offıcıal Internet Sıtes of Sport Clubs In Terms of Socıal Medıa and Marketıng Communıcatıon: A Study on Turkısh and German Sport Clubs Türk Spor ve Egzersiz Dergisi internet sites sports marketing social media sport clubs |
| title | Analysıs of Offıcıal Internet Sıtes of Sport Clubs In Terms of Socıal Medıa and Marketıng Communıcatıon: A Study on Turkısh and German Sport Clubs |
| title_full | Analysıs of Offıcıal Internet Sıtes of Sport Clubs In Terms of Socıal Medıa and Marketıng Communıcatıon: A Study on Turkısh and German Sport Clubs |
| title_fullStr | Analysıs of Offıcıal Internet Sıtes of Sport Clubs In Terms of Socıal Medıa and Marketıng Communıcatıon: A Study on Turkısh and German Sport Clubs |
| title_full_unstemmed | Analysıs of Offıcıal Internet Sıtes of Sport Clubs In Terms of Socıal Medıa and Marketıng Communıcatıon: A Study on Turkısh and German Sport Clubs |
| title_short | Analysıs of Offıcıal Internet Sıtes of Sport Clubs In Terms of Socıal Medıa and Marketıng Communıcatıon: A Study on Turkısh and German Sport Clubs |
| title_sort | analysis of official internet sites of sport clubs in terms of social media and marketing communication a study on turkish and german sport clubs |
| topic | internet sites sports marketing social media sport clubs |
| url | https://dergipark.org.tr/tr/download/article-file/700045 |
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