Impact of Greenwashing and Perceived Value on Purchase Intention in the Bottled Drinking Water Industry: Mediating Role of Trust

Impact of Greenwashing and Perceived Value on Purchase Intention in the Bottled Drinking Water Industry: Mediating Role of Trust

Purpose: This study investigates the effects of greenwashing and green perceived value on green purchase intention, with green trust serving as a mediating variable. It aims to provide deeper insights into the factors shaping consumer decisions when choosing bottled drinking water products. Method:...

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Bibliographic Details
Main Authors: Rifai Apriture Afianto, Jati Waskito
Format: Article
Language:English
Published: Universitas Islam Negeri (UIN) Mataram, Faculty of Islamic Economics and Business 2025-01-01
Series:Journal of Enterprise and Development
Subjects:
greenwashing
green perceived value
green trust
green purchase intention
Online Access:https://journal.uinmataram.ac.id/index.php/jed/article/view/12795
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