Standardisation et différenciation des emplois des emoji sur Facebook : observations à partir d’un exercice pédagogique en DUT
Examining emojis in their enunciation context in a corpus of French-speaking Facebook pages in October 2018, this article shows how a grammar of emojis can emerges from the use community managers make of them. Emojis show a rhetorical and marketing potential to hold readers’ attention and to increas...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Université du Québec à Montréal
2020-05-01
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| Series: | Communiquer |
| Subjects: | |
| Online Access: | https://journals.openedition.org/communiquer/5397 |
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