CHALLENGES AND OPPORTUNITIES OF DIGITAL INTEGRATION IN MARKETING: A BUSINESS PERSPECTIVE IN EMERGING ECONOMY
The article presents the findings of a study on the use of digital marketing in entrepreneurship in Moldova. The study employed a case study approach, conducting in-depth interviews with representatives from five companies of varying sizes operating in the B2C segment. The results revealed that all...
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| Format: | Article |
| Language: | English |
| Published: |
National Institute for Economic Research
2024-06-01
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| Series: | Economy and Sociology |
| Subjects: | |
| Online Access: | https://economy-sociology.ince.md/index.php/Economy_and_Sociology/article/view/196/204 |
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