IDENTIFYING CONSUMER SATISFACTION WITH THE FOOD PRODUCTS OF A SUCCESSFUL BRAND
The paper aims to identify consumer satisfaction with the food products of a successful brand, therefore, starting with the presentation of theoretical notions on brand and consumer behaviour, and ending withthe research methodology, results interpretation, conclusions and recommendations. The...
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| Format: | Article |
| Language: | English |
| Published: |
Academica Brâncuşi
2024-10-01
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| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| Subjects: | |
| Online Access: | https://www.utgjiu.ro/revista/ec/pdf/2024-05/15_Gherghina1.pdf |
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