Artificial intelligence (AI): Theoretical framework and events industry application in sports venues
This paper explores the transformative role of artificial intelligence (AI) in the events industry, particularly in sports venues, focusing on its ability to enhance fan experiences, improve operational efficiency, and address critical ethical challenges. As fan expectations evolve, sports venues ar...
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2024-01-01
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| Series: | Marketing (Beograd. 1991) |
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| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2024/0354-34712403163D.pdf |
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| _version_ | 1846143471412314112 |
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| author | Dorey Amy |
| author_facet | Dorey Amy |
| author_sort | Dorey Amy |
| collection | DOAJ |
| description | This paper explores the transformative role of artificial intelligence (AI) in the events industry, particularly in sports venues, focusing on its ability to enhance fan experiences, improve operational efficiency, and address critical ethical challenges. As fan expectations evolve, sports venues are under increasing pressure to implement AI technologies that provide personalized services, reduce wait times, and improve safety. Supported by an extensive literature review of the latest research in the field, this paper provides a comprehensive examination and emphasizes the need for ethical AI implementation, particularly in ensuring transparency, data security, and addressing bias. The paper also discusses the importance of fan trust and loyalty, which positions sports venues as ideal environments for testing AI-driven innovations. Additionally, it highlights the need for empirical research to assess AI's long-term impact on fan engagement and satisfaction. The paper calls for collaboration between venue managers, AI developers, and sports teams to invest in AI infrastructure, training, and regulatory frameworks, ensuring that these technologies are ethically integrated and optimally utilized in public spaces. |
| format | Article |
| id | doaj-art-fa7f0eb7929f4cee8357e47c3d1b1041 |
| institution | Kabale University |
| issn | 0354-3471 2334-8364 |
| language | English |
| publishDate | 2024-01-01 |
| publisher | Srpsko udruženje za marketing |
| record_format | Article |
| series | Marketing (Beograd. 1991) |
| spelling | doaj-art-fa7f0eb7929f4cee8357e47c3d1b10412024-12-02T12:54:18ZengSrpsko udruženje za marketingMarketing (Beograd. 1991)0354-34712334-83642024-01-0155316317410.5937/mkng2403163D0354-34712403163DArtificial intelligence (AI): Theoretical framework and events industry application in sports venuesDorey Amy0Ferris State University, Big Rapids, MichiganThis paper explores the transformative role of artificial intelligence (AI) in the events industry, particularly in sports venues, focusing on its ability to enhance fan experiences, improve operational efficiency, and address critical ethical challenges. As fan expectations evolve, sports venues are under increasing pressure to implement AI technologies that provide personalized services, reduce wait times, and improve safety. Supported by an extensive literature review of the latest research in the field, this paper provides a comprehensive examination and emphasizes the need for ethical AI implementation, particularly in ensuring transparency, data security, and addressing bias. The paper also discusses the importance of fan trust and loyalty, which positions sports venues as ideal environments for testing AI-driven innovations. Additionally, it highlights the need for empirical research to assess AI's long-term impact on fan engagement and satisfaction. The paper calls for collaboration between venue managers, AI developers, and sports teams to invest in AI infrastructure, training, and regulatory frameworks, ensuring that these technologies are ethically integrated and optimally utilized in public spaces.https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2024/0354-34712403163D.pdfartificial intelligencefan engagementsports venuesethical aievents industry |
| spellingShingle | Dorey Amy Artificial intelligence (AI): Theoretical framework and events industry application in sports venues Marketing (Beograd. 1991) artificial intelligence fan engagement sports venues ethical ai events industry |
| title | Artificial intelligence (AI): Theoretical framework and events industry application in sports venues |
| title_full | Artificial intelligence (AI): Theoretical framework and events industry application in sports venues |
| title_fullStr | Artificial intelligence (AI): Theoretical framework and events industry application in sports venues |
| title_full_unstemmed | Artificial intelligence (AI): Theoretical framework and events industry application in sports venues |
| title_short | Artificial intelligence (AI): Theoretical framework and events industry application in sports venues |
| title_sort | artificial intelligence ai theoretical framework and events industry application in sports venues |
| topic | artificial intelligence fan engagement sports venues ethical ai events industry |
| url | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2024/0354-34712403163D.pdf |
| work_keys_str_mv | AT doreyamy artificialintelligenceaitheoreticalframeworkandeventsindustryapplicationinsportsvenues |