Prospects for the use of sharing mechanisms in the tourism industry of Ukraine

The sharing economy is constantly expanding its boundaries, offering not only traditional accommodation options, but also new forms, such as housing on wheels, tree houses and other unique objects. This opens up even more opportunities for travelers to experiment and create a memorable vacation. The...

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Main Authors: Hanna Haponenko, Olena Yevtushenko, Irina Shamara, Valeriya Annenkova
Format: Article
Language:English
Published: V. N. Karazin Kharkiv National University 2024-06-01
Series:Вісник Харківського національного університету імені В.Н. Каразіна: Серія Міжнародні відносини, економіка, країнознавство, туризм
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Online Access:https://periodicals.karazin.ua/irtb/article/view/24028
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author Hanna Haponenko
Olena Yevtushenko
Irina Shamara
Valeriya Annenkova
author_facet Hanna Haponenko
Olena Yevtushenko
Irina Shamara
Valeriya Annenkova
author_sort Hanna Haponenko
collection DOAJ
description The sharing economy is constantly expanding its boundaries, offering not only traditional accommodation options, but also new forms, such as housing on wheels, tree houses and other unique objects. This opens up even more opportunities for travelers to experiment and create a memorable vacation. The sharing economy also leads to the expansion of the ecosystem of services offered to travelers. In addition to housing rentals, platforms are starting to offer various additional services, such as car rentals, organizing tours, ordering food, and much more. This creates a more convenient and integrated experience for travelers, allowing them to manage all aspects of their vacation from a single source. The purpose of the study is to analyze the impact of the sharing economy on the tourism industry, as well as to study the impact of the sharing model on the business environment in the field of tourism. To achieve the goal, the following tasks were set and solved in the work: the role of technologies and digital platforms in the development of sharing in tourism was investigated; the main mechanisms of the sharing economy in tourism are considered; the advantages and disadvantages of using sharing mechanisms in tourism are analyzed; the prospects for the application of sharing mechanisms in the tourism industry of Ukraine are highlighted. In the course of the research, general scientific approaches were used, such as logical analysis and comparison, as well as methods of summarizing and processing information using economic and statistical methods of analysis. Research results. One of the important ways of developing the sharing economy is the integration of the latest technologies, such as artificial intelligence and blockchain technology. Blockchain technology can increase the level of security and trust between landlords and tenants, providing transparency and reliability in transactions. Conclusions. Blockchain technology can contribute to the activation of the sharing economy, making it more accessible and efficient. For example, with the help of this technology, you can automate transactions, which will reduce costs and time for their implementation. Ultimately, this model of the economy can contribute to solving the problem of social inequality, which is very relevant today.
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institution Kabale University
issn 2310-9513
language English
publishDate 2024-06-01
publisher V. N. Karazin Kharkiv National University
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series Вісник Харківського національного університету імені В.Н. Каразіна: Серія Міжнародні відносини, економіка, країнознавство, туризм
spelling doaj-art-fa4d32fee0034d7ca414c314e31af2b02025-01-08T11:11:51ZengV. N. Karazin Kharkiv National UniversityВісник Харківського національного університету імені В.Н. Каразіна: Серія Міжнародні відносини, економіка, країнознавство, туризм2310-95132024-06-0119697810.26565/2310-9513-2024-19-0724028Prospects for the use of sharing mechanisms in the tourism industry of UkraineHanna Haponenko0Olena Yevtushenko1Irina Shamara2Valeriya Annenkova3. N. Karazin Kharkiv National UniversityV. N. Karazin Kharkiv National UniversityV. N Karazin Kharkiv National UniversityV. N Karazin Kharkiv National UniversityThe sharing economy is constantly expanding its boundaries, offering not only traditional accommodation options, but also new forms, such as housing on wheels, tree houses and other unique objects. This opens up even more opportunities for travelers to experiment and create a memorable vacation. The sharing economy also leads to the expansion of the ecosystem of services offered to travelers. In addition to housing rentals, platforms are starting to offer various additional services, such as car rentals, organizing tours, ordering food, and much more. This creates a more convenient and integrated experience for travelers, allowing them to manage all aspects of their vacation from a single source. The purpose of the study is to analyze the impact of the sharing economy on the tourism industry, as well as to study the impact of the sharing model on the business environment in the field of tourism. To achieve the goal, the following tasks were set and solved in the work: the role of technologies and digital platforms in the development of sharing in tourism was investigated; the main mechanisms of the sharing economy in tourism are considered; the advantages and disadvantages of using sharing mechanisms in tourism are analyzed; the prospects for the application of sharing mechanisms in the tourism industry of Ukraine are highlighted. In the course of the research, general scientific approaches were used, such as logical analysis and comparison, as well as methods of summarizing and processing information using economic and statistical methods of analysis. Research results. One of the important ways of developing the sharing economy is the integration of the latest technologies, such as artificial intelligence and blockchain technology. Blockchain technology can increase the level of security and trust between landlords and tenants, providing transparency and reliability in transactions. Conclusions. Blockchain technology can contribute to the activation of the sharing economy, making it more accessible and efficient. For example, with the help of this technology, you can automate transactions, which will reduce costs and time for their implementation. Ultimately, this model of the economy can contribute to solving the problem of social inequality, which is very relevant today.https://periodicals.karazin.ua/irtb/article/view/24028sharing economysharing in tourismsustainable tourismblockchaincryptocurrencies
spellingShingle Hanna Haponenko
Olena Yevtushenko
Irina Shamara
Valeriya Annenkova
Prospects for the use of sharing mechanisms in the tourism industry of Ukraine
Вісник Харківського національного університету імені В.Н. Каразіна: Серія Міжнародні відносини, економіка, країнознавство, туризм
sharing economy
sharing in tourism
sustainable tourism
blockchain
cryptocurrencies
title Prospects for the use of sharing mechanisms in the tourism industry of Ukraine
title_full Prospects for the use of sharing mechanisms in the tourism industry of Ukraine
title_fullStr Prospects for the use of sharing mechanisms in the tourism industry of Ukraine
title_full_unstemmed Prospects for the use of sharing mechanisms in the tourism industry of Ukraine
title_short Prospects for the use of sharing mechanisms in the tourism industry of Ukraine
title_sort prospects for the use of sharing mechanisms in the tourism industry of ukraine
topic sharing economy
sharing in tourism
sustainable tourism
blockchain
cryptocurrencies
url https://periodicals.karazin.ua/irtb/article/view/24028
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AT olenayevtushenko prospectsfortheuseofsharingmechanismsinthetourismindustryofukraine
AT irinashamara prospectsfortheuseofsharingmechanismsinthetourismindustryofukraine
AT valeriyaannenkova prospectsfortheuseofsharingmechanismsinthetourismindustryofukraine