Mesures objectives et biais d’estime de soi
As part of an action research project about changing the name used for fair trade products and about fair trade’s brand capital, the authors examine the methodological impact of the objective measures on subsequent subjective measures presented in their survey. Do the objective measures engender bia...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | fra |
| Published: |
Université Laval
2020-09-01
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| Series: | Communication |
| Subjects: | |
| Online Access: | https://journals.openedition.org/communication/12781 |
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| _version_ | 1841553270837870592 |
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| author | Jean-Louis Pernin Jasmine Pernin Flora Lallau |
| author_facet | Jean-Louis Pernin Jasmine Pernin Flora Lallau |
| author_sort | Jean-Louis Pernin |
| collection | DOAJ |
| description | As part of an action research project about changing the name used for fair trade products and about fair trade’s brand capital, the authors examine the methodological impact of the objective measures on subsequent subjective measures presented in their survey. Do the objective measures engender biases regarding the subjective measures? |
| format | Article |
| id | doaj-art-f9e2a38987d04159b22e89ff91319b38 |
| institution | Kabale University |
| issn | 1189-3788 1920-7344 |
| language | fra |
| publishDate | 2020-09-01 |
| publisher | Université Laval |
| record_format | Article |
| series | Communication |
| spelling | doaj-art-f9e2a38987d04159b22e89ff91319b382025-01-09T11:26:49ZfraUniversité LavalCommunication1189-37881920-73442020-09-0137210.4000/communication.12781Mesures objectives et biais d’estime de soiJean-Louis PerninJasmine PerninFlora LallauAs part of an action research project about changing the name used for fair trade products and about fair trade’s brand capital, the authors examine the methodological impact of the objective measures on subsequent subjective measures presented in their survey. Do the objective measures engender biases regarding the subjective measures?https://journals.openedition.org/communication/12781methodologysurveyaction-researchfair tradebias |
| spellingShingle | Jean-Louis Pernin Jasmine Pernin Flora Lallau Mesures objectives et biais d’estime de soi Communication methodology survey action-research fair trade bias |
| title | Mesures objectives et biais d’estime de soi |
| title_full | Mesures objectives et biais d’estime de soi |
| title_fullStr | Mesures objectives et biais d’estime de soi |
| title_full_unstemmed | Mesures objectives et biais d’estime de soi |
| title_short | Mesures objectives et biais d’estime de soi |
| title_sort | mesures objectives et biais d estime de soi |
| topic | methodology survey action-research fair trade bias |
| url | https://journals.openedition.org/communication/12781 |
| work_keys_str_mv | AT jeanlouispernin mesuresobjectivesetbiaisdestimedesoi AT jasminepernin mesuresobjectivesetbiaisdestimedesoi AT floralallau mesuresobjectivesetbiaisdestimedesoi |