Les nouvelles stratégies de communication des organisations publiques, privées et associatives par rapport au déclin des médias généralistes
In the context of global communication, "traditional" medias are losing their monopoly on public discourse because of the breakthrough of many alternative mechanisms of public expression. Public communication and the public deliberation that accompanies democracies are now dependent on the...
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Format: | Article |
Language: | fra |
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Université Laval
2011-10-01
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Series: | Communication |
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Online Access: | https://journals.openedition.org/communication/2465 |
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author | Marc-François Bernier François Demers Alain Lavigne Charles Moumouni Thierry Watine |
author_facet | Marc-François Bernier François Demers Alain Lavigne Charles Moumouni Thierry Watine |
author_sort | Marc-François Bernier |
collection | DOAJ |
description | In the context of global communication, "traditional" medias are losing their monopoly on public discourse because of the breakthrough of many alternative mechanisms of public expression. Public communication and the public deliberation that accompanies democracies are now dependent on the possibilities and constraints offered by this new and expanding mix of cross media. Pratiques novatrices en communication publique (PNCP), a team of researchers at Laval University is currently conducting an empirical research on that specific question by examining the behaviour of a sample of public, private and associative organizations in matters of communication strategies. |
format | Article |
id | doaj-art-f978deab4dd248ab80c99490ceb0ca34 |
institution | Kabale University |
issn | 1189-3788 1920-7344 |
language | fra |
publishDate | 2011-10-01 |
publisher | Université Laval |
record_format | Article |
series | Communication |
spelling | doaj-art-f978deab4dd248ab80c99490ceb0ca342025-01-09T11:27:25ZfraUniversité LavalCommunication1189-37881920-73442011-10-0129110.4000/communication.2465 Les nouvelles stratégies de communication des organisations publiques, privées et associatives par rapport au déclin des médias généralistesMarc-François BernierFrançois DemersAlain LavigneCharles MoumouniThierry WatineIn the context of global communication, "traditional" medias are losing their monopoly on public discourse because of the breakthrough of many alternative mechanisms of public expression. Public communication and the public deliberation that accompanies democracies are now dependent on the possibilities and constraints offered by this new and expanding mix of cross media. Pratiques novatrices en communication publique (PNCP), a team of researchers at Laval University is currently conducting an empirical research on that specific question by examining the behaviour of a sample of public, private and associative organizations in matters of communication strategies.https://journals.openedition.org/communication/2465mediacross mediapublic organisationprivate organisationassociative organisationcommunication strategy |
spellingShingle | Marc-François Bernier François Demers Alain Lavigne Charles Moumouni Thierry Watine Les nouvelles stratégies de communication des organisations publiques, privées et associatives par rapport au déclin des médias généralistes Communication media cross media public organisation private organisation associative organisation communication strategy |
title | Les nouvelles stratégies de communication des organisations publiques, privées et associatives par rapport au déclin des médias généralistes |
title_full | Les nouvelles stratégies de communication des organisations publiques, privées et associatives par rapport au déclin des médias généralistes |
title_fullStr | Les nouvelles stratégies de communication des organisations publiques, privées et associatives par rapport au déclin des médias généralistes |
title_full_unstemmed | Les nouvelles stratégies de communication des organisations publiques, privées et associatives par rapport au déclin des médias généralistes |
title_short | Les nouvelles stratégies de communication des organisations publiques, privées et associatives par rapport au déclin des médias généralistes |
title_sort | les nouvelles strategies de communication des organisations publiques privees et associatives par rapport au declin des medias generalistes |
topic | media cross media public organisation private organisation associative organisation communication strategy |
url | https://journals.openedition.org/communication/2465 |
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