Development Strategy for Salt Business in Rembang Regency
Indonesia is a country with great potential in salt production. The high salt imports suggest that the potential has yet to reach its full potential. Salt produced by the coastal communities of Rembang Regency has the potential for further development. The research objective is to identify the devel...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2024-01-01
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| Series: | E3S Web of Conferences |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2024/124/e3sconf_icenso2024_07003.pdf |
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| author | Putri Arie Rachma Husna Faizah Khotimatul Nurrokhmini Alfiati Basuki Basuki Al Hakim Humairoh Purwanti Asih |
| author_facet | Putri Arie Rachma Husna Faizah Khotimatul Nurrokhmini Alfiati Basuki Basuki Al Hakim Humairoh Purwanti Asih |
| author_sort | Putri Arie Rachma |
| collection | DOAJ |
| description | Indonesia is a country with great potential in salt production. The high salt imports suggest that the potential has yet to reach its full potential. Salt produced by the coastal communities of Rembang Regency has the potential for further development. The research objective is to identify the development strategy for the salt business in Rembang Regency by analyzing internal and external factors through SWOT analysis. The research results show that internal factors of the salt business include supporting and inhibiting factors. The lack of electronic media usage and promotion are inhibiting factors, while education level, age, and experience are supporting factors from the internal perspective. External inhibiting factors for the salt business include business competition. External supporting factors include the availability of raw materials, enabling increased production. With both supporting and inhibiting factors from internal and external perspectives, the development strategy for the salt business in Rembang Regency involves enhancing digital and online promotion and marketing skills and improving product quality to enhance competitiveness. |
| format | Article |
| id | doaj-art-f976847d853c4086a6667c530319eb55 |
| institution | Kabale University |
| issn | 2267-1242 |
| language | English |
| publishDate | 2024-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | E3S Web of Conferences |
| spelling | doaj-art-f976847d853c4086a6667c530319eb552024-12-06T10:11:06ZengEDP SciencesE3S Web of Conferences2267-12422024-01-015940700310.1051/e3sconf/202459407003e3sconf_icenso2024_07003Development Strategy for Salt Business in Rembang RegencyPutri Arie Rachma0Husna Faizah Khotimatul1Nurrokhmini Alfiati2Basuki Basuki3Al Hakim Humairoh4Purwanti Asih5Diploma III Accounting Program, Universitas Muhammadiyah KlatenDiploma III Accounting Program, Universitas Muhammadiyah KlatenDiploma III Accounting Program, Universitas Muhammadiyah KlatenDiploma III Accounting Program, Universitas Muhammadiyah KlatenDiploma III Accounting Program, Universitas Muhammadiyah KlatenInstitute of Political Science, National Sun Yat-Sen UniversityIndonesia is a country with great potential in salt production. The high salt imports suggest that the potential has yet to reach its full potential. Salt produced by the coastal communities of Rembang Regency has the potential for further development. The research objective is to identify the development strategy for the salt business in Rembang Regency by analyzing internal and external factors through SWOT analysis. The research results show that internal factors of the salt business include supporting and inhibiting factors. The lack of electronic media usage and promotion are inhibiting factors, while education level, age, and experience are supporting factors from the internal perspective. External inhibiting factors for the salt business include business competition. External supporting factors include the availability of raw materials, enabling increased production. With both supporting and inhibiting factors from internal and external perspectives, the development strategy for the salt business in Rembang Regency involves enhancing digital and online promotion and marketing skills and improving product quality to enhance competitiveness.https://www.e3s-conferences.org/articles/e3sconf/pdf/2024/124/e3sconf_icenso2024_07003.pdf |
| spellingShingle | Putri Arie Rachma Husna Faizah Khotimatul Nurrokhmini Alfiati Basuki Basuki Al Hakim Humairoh Purwanti Asih Development Strategy for Salt Business in Rembang Regency E3S Web of Conferences |
| title | Development Strategy for Salt Business in Rembang Regency |
| title_full | Development Strategy for Salt Business in Rembang Regency |
| title_fullStr | Development Strategy for Salt Business in Rembang Regency |
| title_full_unstemmed | Development Strategy for Salt Business in Rembang Regency |
| title_short | Development Strategy for Salt Business in Rembang Regency |
| title_sort | development strategy for salt business in rembang regency |
| url | https://www.e3s-conferences.org/articles/e3sconf/pdf/2024/124/e3sconf_icenso2024_07003.pdf |
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