The Role of Emotional Attachment in the Impact of Generation Z's Trust in Digital Influencers on Unplanned Purchase Behavior
By 2024, the global Internet user base is expected to reach 5.5 billion, with 94% actively engaging on social media platforms. Marketing managers increasingly employ strategies involving key opinion leaders to connect with Generation Z, a demographic known for its digital fluency and reliance on soc...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Limited Liability Company Scientific Industrial Enterprise “Genesis. Frontier. Science”
2024-12-01
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| Series: | Галактика медиа: журнал медиа исследований |
| Subjects: | |
| Online Access: | https://galacticamedia.com/index.php/gmd/article/view/499 |
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