Analisis Faktor – Faktor Yang Mempengaruhi Keputusan Konsumen Dalam Memilih Belanja Di Alfa Mart Curup
This study are to investigate the influence of cultural factors, social factors, personal factors and psychological factors on purchase decision in Alfa MartCurup. Analysis using multiple linear regression, F test, t test, test the coefficient of determination (R2). Multiple linear regression analys...
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| Format: | Article |
| Language: | English |
| Published: |
Institut Agama Islam Negeri (IAIN) Curup
2016-12-01
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| Series: | Al-Falah: Journal of Islamic Economics |
| Online Access: | https://journal.iaincurup.ac.id/index.php/alfalah/article/view/62 |
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