Analysis of visitor experience in Hungarian museum context using the PLS-SEM algorithm

This article analyses the museum visitor experience through a quantitative questionnaire carried out at the Almásy Mansion Visitor’s Centre in Gyula, Hungary, using the PLS-SEM (partial least squares structural equation modeling) algorithm. The authors analysed the escapism dimension of Pine and Gil...

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Main Authors: Jászberényi, Melinda, Ginovszky-Bodnár, Dorottya
Format: Article
Language:English
Published: Muzeológia a kultúrne dedičstvo, o.z. 2024-12-01
Series:Muzeológia a Kultúrne Dedičstvo
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Online Access:https://muzeologia.sk/index_htm_files/MKD_4_24_jaszberenyi.pdf
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author Jászberényi, Melinda
Ginovszky-Bodnár, Dorottya
author_facet Jászberényi, Melinda
Ginovszky-Bodnár, Dorottya
author_sort Jászberényi, Melinda
collection DOAJ
description This article analyses the museum visitor experience through a quantitative questionnaire carried out at the Almásy Mansion Visitor’s Centre in Gyula, Hungary, using the PLS-SEM (partial least squares structural equation modeling) algorithm. The authors analysed the escapism dimension of Pine and Gilmore’s 4E model, suggesting refinement of the model in the context of museums. The aim of the research was to obtain a better understanding of the concepts of escapism, active involvement (as a key concept in the museum context), and how to set up a better measurement model of visitor experience. As a result this research, the authors were able to establish two valid models to examine the experience dimensions of the enhanced model and the components of the active involvement experience dimension.
format Article
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institution Kabale University
issn 1339-2204
2453-9759
language English
publishDate 2024-12-01
publisher Muzeológia a kultúrne dedičstvo, o.z.
record_format Article
series Muzeológia a Kultúrne Dedičstvo
spelling doaj-art-f72910a5155f4d31a6848c4bf7505dfe2024-11-23T19:14:41ZengMuzeológia a kultúrne dedičstvo, o.z.Muzeológia a Kultúrne Dedičstvo1339-22042453-97592024-12-01124437110.46284/mkd.2024.12.4.3Analysis of visitor experience in Hungarian museum context using the PLS-SEM algorithmJászberényi, Melindahttps://orcid.org/0000-0002-7839-5036Ginovszky-Bodnár, Dorottyahttps://orcid.org/0009-0008-7133-7424This article analyses the museum visitor experience through a quantitative questionnaire carried out at the Almásy Mansion Visitor’s Centre in Gyula, Hungary, using the PLS-SEM (partial least squares structural equation modeling) algorithm. The authors analysed the escapism dimension of Pine and Gilmore’s 4E model, suggesting refinement of the model in the context of museums. The aim of the research was to obtain a better understanding of the concepts of escapism, active involvement (as a key concept in the museum context), and how to set up a better measurement model of visitor experience. As a result this research, the authors were able to establish two valid models to examine the experience dimensions of the enhanced model and the components of the active involvement experience dimension.https://muzeologia.sk/index_htm_files/MKD_4_24_jaszberenyi.pdfescapismactive involvementmuseum visitor experience4e model
spellingShingle Jászberényi, Melinda
Ginovszky-Bodnár, Dorottya
Analysis of visitor experience in Hungarian museum context using the PLS-SEM algorithm
Muzeológia a Kultúrne Dedičstvo
escapism
active involvement
museum visitor experience
4e model
title Analysis of visitor experience in Hungarian museum context using the PLS-SEM algorithm
title_full Analysis of visitor experience in Hungarian museum context using the PLS-SEM algorithm
title_fullStr Analysis of visitor experience in Hungarian museum context using the PLS-SEM algorithm
title_full_unstemmed Analysis of visitor experience in Hungarian museum context using the PLS-SEM algorithm
title_short Analysis of visitor experience in Hungarian museum context using the PLS-SEM algorithm
title_sort analysis of visitor experience in hungarian museum context using the pls sem algorithm
topic escapism
active involvement
museum visitor experience
4e model
url https://muzeologia.sk/index_htm_files/MKD_4_24_jaszberenyi.pdf
work_keys_str_mv AT jaszberenyimelinda analysisofvisitorexperienceinhungarianmuseumcontextusingtheplssemalgorithm
AT ginovszkybodnardorottya analysisofvisitorexperienceinhungarianmuseumcontextusingtheplssemalgorithm