Analysis of visitor experience in Hungarian museum context using the PLS-SEM algorithm
This article analyses the museum visitor experience through a quantitative questionnaire carried out at the Almásy Mansion Visitor’s Centre in Gyula, Hungary, using the PLS-SEM (partial least squares structural equation modeling) algorithm. The authors analysed the escapism dimension of Pine and Gil...
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| Format: | Article |
| Language: | English |
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Muzeológia a kultúrne dedičstvo, o.z.
2024-12-01
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| Series: | Muzeológia a Kultúrne Dedičstvo |
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| Online Access: | https://muzeologia.sk/index_htm_files/MKD_4_24_jaszberenyi.pdf |
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| author | Jászberényi, Melinda Ginovszky-Bodnár, Dorottya |
| author_facet | Jászberényi, Melinda Ginovszky-Bodnár, Dorottya |
| author_sort | Jászberényi, Melinda |
| collection | DOAJ |
| description | This article analyses the museum visitor experience through a quantitative questionnaire carried out at the Almásy Mansion Visitor’s Centre in Gyula, Hungary, using the PLS-SEM (partial least squares structural equation modeling) algorithm. The authors analysed the escapism dimension of Pine and Gilmore’s 4E model, suggesting refinement of the model in the context of museums. The aim of the research was to obtain a better understanding of the concepts of escapism, active involvement (as a key concept in the museum context), and how to set up a better measurement model of visitor experience. As a result this research, the authors were able to establish two valid models to examine the experience dimensions of the enhanced model and the components of the active involvement experience dimension. |
| format | Article |
| id | doaj-art-f72910a5155f4d31a6848c4bf7505dfe |
| institution | Kabale University |
| issn | 1339-2204 2453-9759 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Muzeológia a kultúrne dedičstvo, o.z. |
| record_format | Article |
| series | Muzeológia a Kultúrne Dedičstvo |
| spelling | doaj-art-f72910a5155f4d31a6848c4bf7505dfe2024-11-23T19:14:41ZengMuzeológia a kultúrne dedičstvo, o.z.Muzeológia a Kultúrne Dedičstvo1339-22042453-97592024-12-01124437110.46284/mkd.2024.12.4.3Analysis of visitor experience in Hungarian museum context using the PLS-SEM algorithmJászberényi, Melindahttps://orcid.org/0000-0002-7839-5036Ginovszky-Bodnár, Dorottyahttps://orcid.org/0009-0008-7133-7424This article analyses the museum visitor experience through a quantitative questionnaire carried out at the Almásy Mansion Visitor’s Centre in Gyula, Hungary, using the PLS-SEM (partial least squares structural equation modeling) algorithm. The authors analysed the escapism dimension of Pine and Gilmore’s 4E model, suggesting refinement of the model in the context of museums. The aim of the research was to obtain a better understanding of the concepts of escapism, active involvement (as a key concept in the museum context), and how to set up a better measurement model of visitor experience. As a result this research, the authors were able to establish two valid models to examine the experience dimensions of the enhanced model and the components of the active involvement experience dimension.https://muzeologia.sk/index_htm_files/MKD_4_24_jaszberenyi.pdfescapismactive involvementmuseum visitor experience4e model |
| spellingShingle | Jászberényi, Melinda Ginovszky-Bodnár, Dorottya Analysis of visitor experience in Hungarian museum context using the PLS-SEM algorithm Muzeológia a Kultúrne Dedičstvo escapism active involvement museum visitor experience 4e model |
| title | Analysis of visitor experience in Hungarian museum context using the PLS-SEM algorithm |
| title_full | Analysis of visitor experience in Hungarian museum context using the PLS-SEM algorithm |
| title_fullStr | Analysis of visitor experience in Hungarian museum context using the PLS-SEM algorithm |
| title_full_unstemmed | Analysis of visitor experience in Hungarian museum context using the PLS-SEM algorithm |
| title_short | Analysis of visitor experience in Hungarian museum context using the PLS-SEM algorithm |
| title_sort | analysis of visitor experience in hungarian museum context using the pls sem algorithm |
| topic | escapism active involvement museum visitor experience 4e model |
| url | https://muzeologia.sk/index_htm_files/MKD_4_24_jaszberenyi.pdf |
| work_keys_str_mv | AT jaszberenyimelinda analysisofvisitorexperienceinhungarianmuseumcontextusingtheplssemalgorithm AT ginovszkybodnardorottya analysisofvisitorexperienceinhungarianmuseumcontextusingtheplssemalgorithm |