Does data privacy influence digital marketing? The mediating role of AI-driven trust: An empirical study of Zain Telecom company in Jordan
This research aims to examine how data privacy concerns influence DOI in Digital Marketing and investigates how artificial intelligence trust mechanism integration modulates that effect. Primary data was collected by accessing the structured questionnaire targeting ZAIN Telecom employees as the...
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2025-01-01
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| Series: | International Journal of Data and Network Science |
| Online Access: | http://www.growingscience.com/ijds/Vol9/ijdns_2024_167.pdf |
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