Governance of prepaid consumption in China's sports industry based on collaborative governance theory: theoretical framework, realistic dilemmas, and practical pathways

The rapid development of prepaid consumption in China's sports industry has been hindered by fundamental issues such as operators’ blind expansion, lack of transparency in business information, absence of standard contract texts, and inadequate consumer rights protection. These challenges have...

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Main Authors: Jianuo Su, Jinsheng He
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-01-01
Series:Frontiers in Sports and Active Living
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fspor.2024.1506207/full
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author Jianuo Su
Jinsheng He
author_facet Jianuo Su
Jinsheng He
author_sort Jianuo Su
collection DOAJ
description The rapid development of prepaid consumption in China's sports industry has been hindered by fundamental issues such as operators’ blind expansion, lack of transparency in business information, absence of standard contract texts, and inadequate consumer rights protection. These challenges have led to business closures, unfair contract terms, difficulties in card refunds and transfers, and the excessive issuance of long-term or lifetime prepaid cards. These problems severely damage the industry's integrity and impede its healthy and sustainable development. Currently, the governance of prepaid consumption in the sports industry faces several realistic dilemmas, including unclear collaborative regulatory and law enforcement responsibilities of the government, an urgent need to improve the legal framework, ineffective government regulatory tools, difficulties in ensuring the safety of prepaid funds, and limitations in the credit evaluation system. By introducing the concept of collaborative governance, new ideas and practical solutions are proposed to address these issues. The practical pathways for collaborative governance of prepaid consumption in the sports industry based on this concept include constructing a collaborative regulatory mechanism to solidify the foundation of collaborative governance, improving legal regulations to broaden collaborative relief channels, innovating government regulatory tools to build a collaborative regulatory platform; optimizing fund custody mechanisms to ensure the safety of prepaid funds; and enhancing the credit regulatory system to refine the credit reward and punishment mechanism.
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spelling doaj-art-f4124cc48513436f9b1ac32626f24ede2025-01-09T06:10:33ZengFrontiers Media S.A.Frontiers in Sports and Active Living2624-93672025-01-01610.3389/fspor.2024.15062071506207Governance of prepaid consumption in China's sports industry based on collaborative governance theory: theoretical framework, realistic dilemmas, and practical pathwaysJianuo SuJinsheng HeThe rapid development of prepaid consumption in China's sports industry has been hindered by fundamental issues such as operators’ blind expansion, lack of transparency in business information, absence of standard contract texts, and inadequate consumer rights protection. These challenges have led to business closures, unfair contract terms, difficulties in card refunds and transfers, and the excessive issuance of long-term or lifetime prepaid cards. These problems severely damage the industry's integrity and impede its healthy and sustainable development. Currently, the governance of prepaid consumption in the sports industry faces several realistic dilemmas, including unclear collaborative regulatory and law enforcement responsibilities of the government, an urgent need to improve the legal framework, ineffective government regulatory tools, difficulties in ensuring the safety of prepaid funds, and limitations in the credit evaluation system. By introducing the concept of collaborative governance, new ideas and practical solutions are proposed to address these issues. The practical pathways for collaborative governance of prepaid consumption in the sports industry based on this concept include constructing a collaborative regulatory mechanism to solidify the foundation of collaborative governance, improving legal regulations to broaden collaborative relief channels, innovating government regulatory tools to build a collaborative regulatory platform; optimizing fund custody mechanisms to ensure the safety of prepaid funds; and enhancing the credit regulatory system to refine the credit reward and punishment mechanism.https://www.frontiersin.org/articles/10.3389/fspor.2024.1506207/fullprepaid consumptioncollaborative governancesports industrysport economysport business
spellingShingle Jianuo Su
Jinsheng He
Governance of prepaid consumption in China's sports industry based on collaborative governance theory: theoretical framework, realistic dilemmas, and practical pathways
Frontiers in Sports and Active Living
prepaid consumption
collaborative governance
sports industry
sport economy
sport business
title Governance of prepaid consumption in China's sports industry based on collaborative governance theory: theoretical framework, realistic dilemmas, and practical pathways
title_full Governance of prepaid consumption in China's sports industry based on collaborative governance theory: theoretical framework, realistic dilemmas, and practical pathways
title_fullStr Governance of prepaid consumption in China's sports industry based on collaborative governance theory: theoretical framework, realistic dilemmas, and practical pathways
title_full_unstemmed Governance of prepaid consumption in China's sports industry based on collaborative governance theory: theoretical framework, realistic dilemmas, and practical pathways
title_short Governance of prepaid consumption in China's sports industry based on collaborative governance theory: theoretical framework, realistic dilemmas, and practical pathways
title_sort governance of prepaid consumption in china s sports industry based on collaborative governance theory theoretical framework realistic dilemmas and practical pathways
topic prepaid consumption
collaborative governance
sports industry
sport economy
sport business
url https://www.frontiersin.org/articles/10.3389/fspor.2024.1506207/full
work_keys_str_mv AT jianuosu governanceofprepaidconsumptioninchinassportsindustrybasedoncollaborativegovernancetheorytheoreticalframeworkrealisticdilemmasandpracticalpathways
AT jinshenghe governanceofprepaidconsumptioninchinassportsindustrybasedoncollaborativegovernancetheorytheoreticalframeworkrealisticdilemmasandpracticalpathways