La web 2.0: Herramienta de marketing y posicionamiento de los cibermedios iberoamericanos

La web 2.0: Herramienta de marketing y posicionamiento de los cibermedios iberoamericanos

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El presente artículo analiza las diferentes aplicaciones de la web social en los cibermedios de América Latina, España y Portugal. El estudio, derivado de una investigación aplicada a 70 medios de comunicación online, y basado en consultas a investigadores, ciberperiodistas y autores de reconocido...

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Bibliographic Details
Main Author:	SANTIAGO TEJEDOR
Format:	Article
Language:	English
Published:	Pontificia Universidad Católica de Chile 2010-12-01
Series:	Cuadernos.info
Subjects:	Ciberperiodismo ciberdiario web 2.0 tecnología red Internet
Online Access:	https://esla.letras.uc.cl/index.php/cdi/article/view/22085
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