Ease of Use and Attitude to Optimize Purchase Intention: Study of Ride-Hailing Consumers
Various types of public transportation are available in the environment, but ride-hailing services remain the primary choice for customers. This study examines the role of perceived usefulness, perceived ease of use, and attitude in maximizing purchase intention based on the Technology Acceptance M...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-05-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/6611 |
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