Users’ Satisfaction Regarding Continuance Intention of Subscription Video-on-Demand Platforms for Watching Football Matches: A Stimulus-Organism-Response Perspective

Subscription video-on-demand (SVoD) platforms have become popular among football fans in Indonesia. This study aims to analyze the factors that influence users’ satisfaction regarding their intention to continue using SVoD to watch football matches. The quantitative data in this study were based on...

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Bibliographic Details
Main Authors: Bintang Samudro, Muhammad Halim Susilo, Muhammad Rafli Armadito, Putu Wuri Handayani, Hana Fitriani
Format: Article
Language:English
Published: SAGE Publishing 2024-10-01
Series:SAGE Open
Online Access:https://doi.org/10.1177/21582440241289685
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