Users’ Satisfaction Regarding Continuance Intention of Subscription Video-on-Demand Platforms for Watching Football Matches: A Stimulus-Organism-Response Perspective
Subscription video-on-demand (SVoD) platforms have become popular among football fans in Indonesia. This study aims to analyze the factors that influence users’ satisfaction regarding their intention to continue using SVoD to watch football matches. The quantitative data in this study were based on...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2024-10-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440241289685 |
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