E-Banking Service Quality and Customer Satisfaction with Moderator Factor
This study explores the dimensions of e-banking service quality influencing customer satisfaction in commercial banks in Vietnam, with a focus on the moderating role of word of mouth (WOM). Using a mixed-methods approach, combining qualitative insights with quantitative analysis through Partial Leas...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
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Ital Publication
2025-04-01
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| Series: | Emerging Science Journal |
| Subjects: | |
| Online Access: | https://ijournalse.org/index.php/ESJ/article/view/2920 |
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