A qualitative exploration of how communicative and direct experiences shape students' dietary climate awareness

Abstract This study explores the development of dietary climate awareness and its influence on dietary changes among university students. Given the substantial role of food systems in greenhouse gas emissions, fostering climate-conscious eating is critical. The study investigates communicative and e...

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Main Authors: Anna Steinfeldt, Tina Bartelmeß
Format: Article
Language:English
Published: Springer 2025-08-01
Series:Discover Sustainability
Subjects:
Online Access:https://doi.org/10.1007/s43621-025-01776-8
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author Anna Steinfeldt
Tina Bartelmeß
author_facet Anna Steinfeldt
Tina Bartelmeß
author_sort Anna Steinfeldt
collection DOAJ
description Abstract This study explores the development of dietary climate awareness and its influence on dietary changes among university students. Given the substantial role of food systems in greenhouse gas emissions, fostering climate-conscious eating is critical. The study investigates communicative and experiential factors that shape students' awareness and transitions to vegan, vegetarian, or flexitarian diets. Episodic interviews were conducted with 18 students from the University of Bayreuth who made dietary changes within the past five years. Data were analysed using qualitative content analysis. Results show that dietary transitions are highly individualized and typically unfold over time, following a non-linear process consistent with the Transtheoretical Model. Climate awareness and behaviour change were shaped by institutional, media, and interpersonal communication, as well as direct experiences such as studying abroad or witnessing environmental degradation. Key influences included family norms, peer networks, media content (e.g., documentaries), and transitional life phases. Specific turning points—such as pivotal conversations or impactful media—often initiated dietary shifts. Participants who reached a stable dietary pattern frequently became advocates within their social environments, contributing to broader norm changes. The study highlights the communicative and experiential dynamics underlying climate-conscious eating among students and offers insights for strategies to promote sustainable dietary behaviour in this demographic.
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spelling doaj-art-f2ff054d77a1456bb95a1a31b6529ebe2025-08-20T04:01:47ZengSpringerDiscover Sustainability2662-99842025-08-016111810.1007/s43621-025-01776-8A qualitative exploration of how communicative and direct experiences shape students' dietary climate awarenessAnna Steinfeldt0Tina Bartelmeß1Faculty of Life Sciences: Food, Nutrition and Health, University of BayreuthFaculty of Life Sciences: Food, Nutrition and Health, University of BayreuthAbstract This study explores the development of dietary climate awareness and its influence on dietary changes among university students. Given the substantial role of food systems in greenhouse gas emissions, fostering climate-conscious eating is critical. The study investigates communicative and experiential factors that shape students' awareness and transitions to vegan, vegetarian, or flexitarian diets. Episodic interviews were conducted with 18 students from the University of Bayreuth who made dietary changes within the past five years. Data were analysed using qualitative content analysis. Results show that dietary transitions are highly individualized and typically unfold over time, following a non-linear process consistent with the Transtheoretical Model. Climate awareness and behaviour change were shaped by institutional, media, and interpersonal communication, as well as direct experiences such as studying abroad or witnessing environmental degradation. Key influences included family norms, peer networks, media content (e.g., documentaries), and transitional life phases. Specific turning points—such as pivotal conversations or impactful media—often initiated dietary shifts. Participants who reached a stable dietary pattern frequently became advocates within their social environments, contributing to broader norm changes. The study highlights the communicative and experiential dynamics underlying climate-conscious eating among students and offers insights for strategies to promote sustainable dietary behaviour in this demographic.https://doi.org/10.1007/s43621-025-01776-8Climate-conscious dietCommunicative experiencesDirect experiencesDietary behaviourDietary climate awarenessUniversity students
spellingShingle Anna Steinfeldt
Tina Bartelmeß
A qualitative exploration of how communicative and direct experiences shape students' dietary climate awareness
Discover Sustainability
Climate-conscious diet
Communicative experiences
Direct experiences
Dietary behaviour
Dietary climate awareness
University students
title A qualitative exploration of how communicative and direct experiences shape students' dietary climate awareness
title_full A qualitative exploration of how communicative and direct experiences shape students' dietary climate awareness
title_fullStr A qualitative exploration of how communicative and direct experiences shape students' dietary climate awareness
title_full_unstemmed A qualitative exploration of how communicative and direct experiences shape students' dietary climate awareness
title_short A qualitative exploration of how communicative and direct experiences shape students' dietary climate awareness
title_sort qualitative exploration of how communicative and direct experiences shape students dietary climate awareness
topic Climate-conscious diet
Communicative experiences
Direct experiences
Dietary behaviour
Dietary climate awareness
University students
url https://doi.org/10.1007/s43621-025-01776-8
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