Influence of Worldwide University Rankings on the Strategic Planning of Public Institutions in Thailand

Background: Due to the intense competition that both public and private higher education institutions face, academic administration and strategic planning have gained importance in recent years. Among these are the demands for resilience, sustainability, identity, and quality. Objective: Given th...

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Main Authors: Jiacheng Zhong, Yaoping Liu, Pharatt Run, Rong Xiong, Junaidi Junaidi
Format: Article
Language:English
Published: Department of Mass Communication, University of Nigeria 2024-12-01
Series:Ianna Journal of Interdisciplinary Studies
Subjects:
Online Access:https://iannajournalofinterdisciplinarystudies.com/index.php/1/article/view/446
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author Jiacheng Zhong
Yaoping Liu
Pharatt Run
Rong Xiong
Junaidi Junaidi
author_facet Jiacheng Zhong
Yaoping Liu
Pharatt Run
Rong Xiong
Junaidi Junaidi
author_sort Jiacheng Zhong
collection DOAJ
description Background: Due to the intense competition that both public and private higher education institutions face, academic administration and strategic planning have gained importance in recent years. Among these are the demands for resilience, sustainability, identity, and quality. Objective: Given the growing globalisation in the education sector and the significance of university rankings in gauging academic excellence and prestige, this study investigates the impact of strategic planning on global university rankings in Thai public institutions. Methodology: The present study used a mixed-methods approach, combining an exploratory and descriptive approach. Thai public universities were selected based on criteria like participation in the global university ranking system. Data were collected using scales, while results were presented in tables. Results: The study showed that global university ranking plays a huge role in influencing strategic planning among public universities in Thailand. However, despite the global rankings motivating Thai universities to enhance their international visibility, academic brilliance, and research output, they also encountered significant constraints, such as limited lecturer resources in specific areas of broader educational goals. Conclusion: This strategic orientation toward rankings could potentially result in opportunities for international collaboration and competitiveness; nevertheless, it could also exacerbate existing disparities within the university. Contribution: This study offers a unique contribution by comprehensively examining the impact of university rankings. It provides a nuanced understanding of the strategic planning by Thai public universities, which may also be applied in universities in developing countries. Key recommendation: This study contributes to the ongoing discourse on the role of global rankings in determining higher education strategies by discussing the implications for policymakers, academic leaders, and stakeholders who aim to compete in the university's global ranking and participate in the global educational environment.
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publishDate 2024-12-01
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spelling doaj-art-f2bc63e4af154b5f84158d38c90837582024-12-30T09:36:00ZengDepartment of Mass Communication, University of NigeriaIanna Journal of Interdisciplinary Studies2735-98832735-98912024-12-0171Influence of Worldwide University Rankings on the Strategic Planning of Public Institutions in ThailandJiacheng Zhong0https://orcid.org/0009-0004-2980-9310Yaoping Liu1https://orcid.org/0000-0001-5712-6868Pharatt Run2https://orcid.org/0009-0008-5286-3058Rong Xiong3https://orcid.org/0000-0001-9318-9014Junaidi Junaidi4https://orcid.org/0000-0003-1450-1933Rajamangala University of Technology KrungthepRajamangala University of Technology KrungthepRajamangala University of Technology KrungthepRajamangala University of Technology KrungthepUniversitas Muhammadiyah Palopo Background: Due to the intense competition that both public and private higher education institutions face, academic administration and strategic planning have gained importance in recent years. Among these are the demands for resilience, sustainability, identity, and quality. Objective: Given the growing globalisation in the education sector and the significance of university rankings in gauging academic excellence and prestige, this study investigates the impact of strategic planning on global university rankings in Thai public institutions. Methodology: The present study used a mixed-methods approach, combining an exploratory and descriptive approach. Thai public universities were selected based on criteria like participation in the global university ranking system. Data were collected using scales, while results were presented in tables. Results: The study showed that global university ranking plays a huge role in influencing strategic planning among public universities in Thailand. However, despite the global rankings motivating Thai universities to enhance their international visibility, academic brilliance, and research output, they also encountered significant constraints, such as limited lecturer resources in specific areas of broader educational goals. Conclusion: This strategic orientation toward rankings could potentially result in opportunities for international collaboration and competitiveness; nevertheless, it could also exacerbate existing disparities within the university. Contribution: This study offers a unique contribution by comprehensively examining the impact of university rankings. It provides a nuanced understanding of the strategic planning by Thai public universities, which may also be applied in universities in developing countries. Key recommendation: This study contributes to the ongoing discourse on the role of global rankings in determining higher education strategies by discussing the implications for policymakers, academic leaders, and stakeholders who aim to compete in the university's global ranking and participate in the global educational environment. https://iannajournalofinterdisciplinarystudies.com/index.php/1/article/view/446Strategic Planning, Global University RankingsThai Public UniversitiesHigher Education PolicyAcademic Excellence
spellingShingle Jiacheng Zhong
Yaoping Liu
Pharatt Run
Rong Xiong
Junaidi Junaidi
Influence of Worldwide University Rankings on the Strategic Planning of Public Institutions in Thailand
Ianna Journal of Interdisciplinary Studies
Strategic Planning,
Global University Rankings
Thai Public Universities
Higher Education Policy
Academic Excellence
title Influence of Worldwide University Rankings on the Strategic Planning of Public Institutions in Thailand
title_full Influence of Worldwide University Rankings on the Strategic Planning of Public Institutions in Thailand
title_fullStr Influence of Worldwide University Rankings on the Strategic Planning of Public Institutions in Thailand
title_full_unstemmed Influence of Worldwide University Rankings on the Strategic Planning of Public Institutions in Thailand
title_short Influence of Worldwide University Rankings on the Strategic Planning of Public Institutions in Thailand
title_sort influence of worldwide university rankings on the strategic planning of public institutions in thailand
topic Strategic Planning,
Global University Rankings
Thai Public Universities
Higher Education Policy
Academic Excellence
url https://iannajournalofinterdisciplinarystudies.com/index.php/1/article/view/446
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