Web 2.0
With the expansion of Web 2.0, firms are increasingly solicited and sometimes indicted on the Web. The major consequence is the deterioration of the firm’s e-reputation, which is the reputation that emerges from all conversations on the Internet. Firms seek to maintain their e-reputation and to damp...
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| Main Author: | |
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| Format: | Article |
| Language: | fra |
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Université Laval
2013-04-01
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| Series: | Communication |
| Subjects: | |
| Online Access: | https://journals.openedition.org/communication/3773 |
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| Summary: | With the expansion of Web 2.0, firms are increasingly solicited and sometimes indicted on the Web. The major consequence is the deterioration of the firm’s e-reputation, which is the reputation that emerges from all conversations on the Internet. Firms seek to maintain their e-reputation and to damper any and all consequences of such indictments on their share value, recruitment, and sales. Four French case studies serve to examine how e-reputations are echoed in the general media and what strategies firms adopt to maintain their e-reputation. |
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| ISSN: | 1189-3788 1920-7344 |