The future of tourism: an interview with Leslie Vella about the future of tourism in Malta

Purpose – As the Journal of Tourism Futures celebrates its 10th Anniversary, Dr Ian Yeoman (Hotel Management School Leeuwarden) interviews Leslie Vella (Malta Tourism Authority) about the future of tourism in Malta, drawing upon a series of scenarios as a reflective learning tool. Design/methodology...

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Main Authors: Ian Seymour Yeoman, Leslie Vella
Format: Article
Language:English
Published: Emerald Publishing 2024-12-01
Series:Journal of Tourism Futures
Subjects:
Online Access:https://www.emerald.com/insight/content/doi/10.1108/JTF-09-2024-0203/full/pdf
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author Ian Seymour Yeoman
Leslie Vella
author_facet Ian Seymour Yeoman
Leslie Vella
author_sort Ian Seymour Yeoman
collection DOAJ
description Purpose – As the Journal of Tourism Futures celebrates its 10th Anniversary, Dr Ian Yeoman (Hotel Management School Leeuwarden) interviews Leslie Vella (Malta Tourism Authority) about the future of tourism in Malta, drawing upon a series of scenarios as a reflective learning tool. Design/methodology/approach – A personal interview. Findings – The interview discusses the future of tourism in Malta raising issues and reflections, through four scenarios that portray the Mediterranean island: Scenario 1: A Regenerative Future – Reposition, Realignment and Refocus (Transformation), Scenario 2: A Sustainable Pathway – Adaption and Innovative Growth (Growth), Scenario 3: Europe’s Second Class – Second Choice Destination (Stagnation) and Scenario 4: No Tourism (Collapse). Originality/value – Upon critical reflection, scenarios can be seen as a powerful learning device to frame, surface and discuss issues associated with tourism, in this case in Malta.
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language English
publishDate 2024-12-01
publisher Emerald Publishing
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series Journal of Tourism Futures
spelling doaj-art-f26acacb35e74264bca0b20539c45e302024-12-12T15:55:50ZengEmerald PublishingJournal of Tourism Futures2055-59112024-12-0110343644410.1108/JTF-09-2024-0203The future of tourism: an interview with Leslie Vella about the future of tourism in MaltaIan Seymour Yeoman0Leslie Vella1Hotel Management School Leeuwarden, NHL Stenden University of Applied Sciences, Leeuwarden, The NetherlandsMalta Tourism Authority, Kalkara, MaltaPurpose – As the Journal of Tourism Futures celebrates its 10th Anniversary, Dr Ian Yeoman (Hotel Management School Leeuwarden) interviews Leslie Vella (Malta Tourism Authority) about the future of tourism in Malta, drawing upon a series of scenarios as a reflective learning tool. Design/methodology/approach – A personal interview. Findings – The interview discusses the future of tourism in Malta raising issues and reflections, through four scenarios that portray the Mediterranean island: Scenario 1: A Regenerative Future – Reposition, Realignment and Refocus (Transformation), Scenario 2: A Sustainable Pathway – Adaption and Innovative Growth (Growth), Scenario 3: Europe’s Second Class – Second Choice Destination (Stagnation) and Scenario 4: No Tourism (Collapse). Originality/value – Upon critical reflection, scenarios can be seen as a powerful learning device to frame, surface and discuss issues associated with tourism, in this case in Malta.https://www.emerald.com/insight/content/doi/10.1108/JTF-09-2024-0203/full/pdfFuture of tourismMaltaDestination planningScenario planning
spellingShingle Ian Seymour Yeoman
Leslie Vella
The future of tourism: an interview with Leslie Vella about the future of tourism in Malta
Journal of Tourism Futures
Future of tourism
Malta
Destination planning
Scenario planning
title The future of tourism: an interview with Leslie Vella about the future of tourism in Malta
title_full The future of tourism: an interview with Leslie Vella about the future of tourism in Malta
title_fullStr The future of tourism: an interview with Leslie Vella about the future of tourism in Malta
title_full_unstemmed The future of tourism: an interview with Leslie Vella about the future of tourism in Malta
title_short The future of tourism: an interview with Leslie Vella about the future of tourism in Malta
title_sort future of tourism an interview with leslie vella about the future of tourism in malta
topic Future of tourism
Malta
Destination planning
Scenario planning
url https://www.emerald.com/insight/content/doi/10.1108/JTF-09-2024-0203/full/pdf
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