Peran Pemuda Dalam Pengembangan Usaha Kopi Di Kawasan Wisata Simarjarunjung
This study is to analyze the role of youth in developing their knowledge of the coffee business to attract tourists to visit the Siamrjarunjung Tourism Area and its surroundings and introduce Simalungun coffee to a wider area so that it is generally known. This study uses a qualitative method. The r...
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| Format: | Article |
| Language: | English |
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Universitas Medan Area
2021-07-01
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| Series: | Perspektif: Jurnal Ilmu-ilmu Sosial |
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| Online Access: | http://ojs.uma.ac.id/index.php/perspektif/article/view/4970 |
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| author | Shofwan Al Faroqy Hasibuan R. Hamdani Harahap Agus Purwoko |
| author_facet | Shofwan Al Faroqy Hasibuan R. Hamdani Harahap Agus Purwoko |
| author_sort | Shofwan Al Faroqy Hasibuan |
| collection | DOAJ |
| description | This study is to analyze the role of youth in developing their knowledge of the coffee business to attract tourists to visit the Siamrjarunjung Tourism Area and its surroundings and introduce Simalungun coffee to a wider area so that it is generally known. This study uses a qualitative method. The results of this study, the development of coffee businesses in the Simarjarunjung Tourism Area and its surroundings have followed the current trends in big cities. Coffee entrepreneurs have processed coffee beans from cherries, green beans, roast beans, and have even consumed coffee. Local youth have developed their knowledge on how to manage coffee since 2016. The impact is very visible from the increased income of coffee farmers who previously sold cherries, now they can sell in the form of green beans, roast beans, and even coffee drinks clearly increase income for farmers and coffee entrepreneurs. shop. The development of the coffee shop business has also increased with the development of knowledge of coffee shop business entrepreneurs about contemporary coffee brewing techniques favored by millennials. The role of youth in increasing the selling value of coffee can be seen from the increase in the capacity of youth in understanding coffee management and even making places to enjoy coffee in the Simarjarunjung and Surrounding Tourist Areas, namely coffee shops. There are 6 (six) coffee shops in the Simarjarunjung Tourism Area and its surroundings, each of which is managed by local youths by selling various kinds of coffee products such as green beans, roast beans, and coffee drinks. |
| format | Article |
| id | doaj-art-f1a2a8479acc4999ac57989db31d2644 |
| institution | Kabale University |
| issn | 2085-0328 |
| language | English |
| publishDate | 2021-07-01 |
| publisher | Universitas Medan Area |
| record_format | Article |
| series | Perspektif: Jurnal Ilmu-ilmu Sosial |
| spelling | doaj-art-f1a2a8479acc4999ac57989db31d26442025-01-02T23:45:00ZengUniversitas Medan AreaPerspektif: Jurnal Ilmu-ilmu Sosial2085-03282021-07-0110264465510.31289/perspektif.v10i2.49702733Peran Pemuda Dalam Pengembangan Usaha Kopi Di Kawasan Wisata SimarjarunjungShofwan Al Faroqy Hasibuan0R. Hamdani Harahap1Agus Purwoko2Universitas Sumatera UtaraUniversitas Sumatera UtaraUniversitas Sumatera UtaraThis study is to analyze the role of youth in developing their knowledge of the coffee business to attract tourists to visit the Siamrjarunjung Tourism Area and its surroundings and introduce Simalungun coffee to a wider area so that it is generally known. This study uses a qualitative method. The results of this study, the development of coffee businesses in the Simarjarunjung Tourism Area and its surroundings have followed the current trends in big cities. Coffee entrepreneurs have processed coffee beans from cherries, green beans, roast beans, and have even consumed coffee. Local youth have developed their knowledge on how to manage coffee since 2016. The impact is very visible from the increased income of coffee farmers who previously sold cherries, now they can sell in the form of green beans, roast beans, and even coffee drinks clearly increase income for farmers and coffee entrepreneurs. shop. The development of the coffee shop business has also increased with the development of knowledge of coffee shop business entrepreneurs about contemporary coffee brewing techniques favored by millennials. The role of youth in increasing the selling value of coffee can be seen from the increase in the capacity of youth in understanding coffee management and even making places to enjoy coffee in the Simarjarunjung and Surrounding Tourist Areas, namely coffee shops. There are 6 (six) coffee shops in the Simarjarunjung Tourism Area and its surroundings, each of which is managed by local youths by selling various kinds of coffee products such as green beans, roast beans, and coffee drinks.http://ojs.uma.ac.id/index.php/perspektif/article/view/4970youthcoffee businesssimarjarunjung tourism area. |
| spellingShingle | Shofwan Al Faroqy Hasibuan R. Hamdani Harahap Agus Purwoko Peran Pemuda Dalam Pengembangan Usaha Kopi Di Kawasan Wisata Simarjarunjung Perspektif: Jurnal Ilmu-ilmu Sosial youth coffee business simarjarunjung tourism area. |
| title | Peran Pemuda Dalam Pengembangan Usaha Kopi Di Kawasan Wisata Simarjarunjung |
| title_full | Peran Pemuda Dalam Pengembangan Usaha Kopi Di Kawasan Wisata Simarjarunjung |
| title_fullStr | Peran Pemuda Dalam Pengembangan Usaha Kopi Di Kawasan Wisata Simarjarunjung |
| title_full_unstemmed | Peran Pemuda Dalam Pengembangan Usaha Kopi Di Kawasan Wisata Simarjarunjung |
| title_short | Peran Pemuda Dalam Pengembangan Usaha Kopi Di Kawasan Wisata Simarjarunjung |
| title_sort | peran pemuda dalam pengembangan usaha kopi di kawasan wisata simarjarunjung |
| topic | youth coffee business simarjarunjung tourism area. |
| url | http://ojs.uma.ac.id/index.php/perspektif/article/view/4970 |
| work_keys_str_mv | AT shofwanalfaroqyhasibuan peranpemudadalampengembanganusahakopidikawasanwisatasimarjarunjung AT rhamdaniharahap peranpemudadalampengembanganusahakopidikawasanwisatasimarjarunjung AT aguspurwoko peranpemudadalampengembanganusahakopidikawasanwisatasimarjarunjung |