Impact of perceived threats, benefits, and athlete brand image on attitudes toward naturalized athletes in the context of China
IntroductionChina’s implementation of athletic naturalization has sparked controversy, yet empirical studies on the factors influencing public attitudes toward naturalized athletes remain scarce. This study aims to address this gap by constructing a theoretical model based on social identity theory,...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2024-11-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2024.1450073/full |
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