If content is king, conversion is queen: The dilemma of Dona Diva

If content is king, conversion is queen: The dilemma of Dona Diva

This work presents the real story of Dona Diva, a semi-jewelry company operating in e-commerce and serving the entire national territory, both in wholesale and retail. This study focuses on highlighting the digital marketing strategies implemented by the company's founders and its marketing an...

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Bibliographic Details
Main Authors: Isadora Mara da Silva, Jailson Lana, Raul Beal Partyka
Format: Article
Language:English
Published: Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas (ANEGEPE) 2025-01-01
Series:Regepe Entrepreneurship and Small Business Journal
Subjects:
Digital Marketing
Social Media
Engagement
Conversion
Semi-Jewelry
Online Access:https://www.regepe.org.br/regepe/article/view/2631
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