Estrategias narrativas en las plataformas de streaming en el Perú
Global streaming platforms arrived in Peru in the second decade of the 21st century. At first, they were large repositories of global content that allowed local audiences to access titles from around the world. They often brought us closer to little-known audiovisual industries in Peru. The first Pe...
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Format: | Article |
Language: | Spanish |
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Groupe de Recherche Amérique Latine Histoire et Mémoire
2024-11-01
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Series: | Les Cahiers ALHIM |
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Online Access: | https://journals.openedition.org/alhim/13103 |
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author | Giuliana Cassano James A. Dettleff Guillermo Vásquez |
author_facet | Giuliana Cassano James A. Dettleff Guillermo Vásquez |
author_sort | Giuliana Cassano |
collection | DOAJ |
description | Global streaming platforms arrived in Peru in the second decade of the 21st century. At first, they were large repositories of global content that allowed local audiences to access titles from around the world. They often brought us closer to little-known audiovisual industries in Peru. The first Peruvian content that entered some of these platforms were cultural documentaries and fiction feature films, inscribing themselves in the dynamics of local-global tension, distinctive of these technologies. Titles produced years before they were bought were added to the catalogs of these platforms.This article aims to think about the narrative and industry strategies that are set into play in the dynamics of the entry of our audiovisual cultural products into global platforms. This is in a context where there are also bets on local and regional platforms of the Peruvian audiovisual industry. This article will start from the perspective of media ecology (Innis in Elizondo, 2014) and media convergence (Jenkins, 2008), understanding that these streaming platforms are integrated into the contemporary television ecosystem and influence the reconfiguration of the television medium as a cultural system. |
format | Article |
id | doaj-art-eff85a58de674a8d914688ff64bbf77d |
institution | Kabale University |
issn | 1628-6731 1777-5175 |
language | Spanish |
publishDate | 2024-11-01 |
publisher | Groupe de Recherche Amérique Latine Histoire et Mémoire |
record_format | Article |
series | Les Cahiers ALHIM |
spelling | doaj-art-eff85a58de674a8d914688ff64bbf77d2025-01-10T14:56:38ZspaGroupe de Recherche Amérique Latine Histoire et MémoireLes Cahiers ALHIM1628-67311777-51752024-11-014810.4000/12vhmEstrategias narrativas en las plataformas de streaming en el PerúGiuliana CassanoJames A. DettleffGuillermo VásquezGlobal streaming platforms arrived in Peru in the second decade of the 21st century. At first, they were large repositories of global content that allowed local audiences to access titles from around the world. They often brought us closer to little-known audiovisual industries in Peru. The first Peruvian content that entered some of these platforms were cultural documentaries and fiction feature films, inscribing themselves in the dynamics of local-global tension, distinctive of these technologies. Titles produced years before they were bought were added to the catalogs of these platforms.This article aims to think about the narrative and industry strategies that are set into play in the dynamics of the entry of our audiovisual cultural products into global platforms. This is in a context where there are also bets on local and regional platforms of the Peruvian audiovisual industry. This article will start from the perspective of media ecology (Innis in Elizondo, 2014) and media convergence (Jenkins, 2008), understanding that these streaming platforms are integrated into the contemporary television ecosystem and influence the reconfiguration of the television medium as a cultural system.https://journals.openedition.org/alhim/13103PeruPlatformsStreamingTelevisionNetflix |
spellingShingle | Giuliana Cassano James A. Dettleff Guillermo Vásquez Estrategias narrativas en las plataformas de streaming en el Perú Les Cahiers ALHIM Peru Platforms Streaming Television Netflix |
title | Estrategias narrativas en las plataformas de streaming en el Perú |
title_full | Estrategias narrativas en las plataformas de streaming en el Perú |
title_fullStr | Estrategias narrativas en las plataformas de streaming en el Perú |
title_full_unstemmed | Estrategias narrativas en las plataformas de streaming en el Perú |
title_short | Estrategias narrativas en las plataformas de streaming en el Perú |
title_sort | estrategias narrativas en las plataformas de streaming en el peru |
topic | Peru Platforms Streaming Television Netflix |
url | https://journals.openedition.org/alhim/13103 |
work_keys_str_mv | AT giulianacassano estrategiasnarrativasenlasplataformasdestreamingenelperu AT jamesadettleff estrategiasnarrativasenlasplataformasdestreamingenelperu AT guillermovasquez estrategiasnarrativasenlasplataformasdestreamingenelperu |